Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the bread & rolls category from April through June 2024, followed by Big Basket and Lulu-India. According to the analysis, the price range of $5 and below was the most competitive, with 9 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in bread & rolls in India in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed banana bread and milk plus as the most popular (by number of SKUs) bread & rolls variants. These were priced 60.17% lower than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Big Basket, Lulu-India, NULL and NULL. According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Big Basket and Lulu-India stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India bread & rolls market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
