My Blog
Food

Germany’s Krüger Group buys Swiss sweetener business

Germany’s Krüger Group buys Swiss sweetener business
Germany’s Krüger Group buys Swiss sweetener business


German food and beverage manufacturer Krüger Group has acquired Switzerland-based Hermes Süssstoff from pharmaceutical company Klosterfrau.

Financial details were not disclosed.

Krüger Group will gain brands such as Hermesetas, SteviaSweet and Assugrin. According to the German group, Hermesetas is the “market leader in northern Europe” and has a “strong international presence in countries such as Australia, the UK, Ireland and many other countries”.

“With the acquisition of Hermes Süssstoff AG, we are strengthening our position as an international quality and innovation leader,” the Krüger management said in the statement.

The transaction has already been completed and business operations “will continue unchanged”, the business said. The Krüger Group, founded in 1971, said it employs around 5,600 people at 21 locations in ten countries. The company’s brands include Schogetten, Trumpf, Kaba and Sodapopp.

Krüger Group produces chocolate products, coffee, infant nutrition and sports nutrition products alongside its sweetener portfolio. Its brands include K-fee, Ludwig Schokolade and Wilhelm Reuss.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData







Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It generated circa €2.5bn ($2.72bn) in sales last year, according to its website.

In September, the company snapped up trademark rights for the full range of products of the three brands Kaba, Suchard Express and Benco from France-based confectioner Carambar & Co.

In other German confectionery news, Mars revealed last month that it was planning on investing €40m in a chocolate factory in Germany, in part to support production of its Twix brand.

The four-year project at the site in Viersen in western Germany will see Mars install a new packaging line for Twix chocolate amid what the company said was growing demand for the product. The move would mean the additional bars could be packaged on-site.


Related posts

Pembrokeshire Creamery buys processing plant

newsconquest

Eater Expands Into The Kitchen with a New Collection of Stainless Steel Cookware In Partnership with Heritage Steel

newsconquest

The KFC Double Down Is Back

newsconquest