We partnered with Tastewise, the generative AI platform for food and beverage brands, to illuminate innovations in snacking. With Tastewise, we found three shifts in consumer snacking:
Health Specificity:
Consumers are looking for specific health claims like fitness, stress relief, gut health and more. Pinpoint consumer wants and develop the right snacks. Almond and guayusa tea extract energy bites, anyone?
Global Mash-ups:
Consumers want to go beyond basic international snacks. Look for ways to create unexpected mash-ups like Chef Henry Hill’s Mexican-Japanese fusion mangonada-flavored almond biscuit stick.
Eco-consciousness:
An increase in snacking conversations around sustainability and zero waste means snacks with dehydrated almond skins offer great environmentally conscious options.
