Momofuku, the David Chang-founded restaurant group behind Chinatown’s Majordomo, is opening a 200-seat restaurant called Super Peach at the Westfield Century City in spring 2025. Taking over the first floor St. Marc Pub-Cafe space, the expansive restaurant will be more casual than Majordomo with a similar energy to Momofuku’s Noodle Bar in New York’s East Village. The projected per-person price point is around $50 to $60.
The name Super Peach is a continuation of the Momofuku branding nomenclature that was inspired by instant ramen inventor Momofuku Ando. Momofuku means “lucky peach” in Japanese. Nods to peaches abound throughout the brand’s restaurant decor and former publication, Lucky Peach.
Momofuku has ebbed and flowed in recent years, opening numerous restaurants in New York City and closing them through the pandemic. Last week, the restaurant announced a new Caribbean-inflected spot slated for the vacant Ko space from former Momofuku Seibo chef Paul Carmichael. Momofuku announced a Noodle Bar in West Hollywood in 2018 before scuttling those plans (that space was briefly Onizuka).
Earlier this year, Momofuku and Chang drew flak for attempting to enforce the trademark for chile crunch as a result of its acquisition of the trademark. Chang backpedaled and apologized, saying that the company would no longer send cease-and-desist letters.
The restaurant group’s foray into Westfield Century City joins a crowded and increasingly compelling scene at the expansive Westside retail center, which will soon welcome Katsuya and Casa Dani from modernist chef Dani García. Elsewhere in the mostly high-rise office area, New York’s Sushi Noz, Miami’s Kyu, and Montreal’s Estiatorio Milos will open behind the Fairmont Century Plaza, adding three more big-name restaurants to the neighborhood.