“When Pat Sajak retires from hosting Wheel of Fortune next month after 41 seasons at the helm, it could upend one of the surest bets of every election cycle going back more than a decade,” the Bulwark reports.
“That’s because in the world of political advertising, Wheel of Fortune is widely considered to be the best bang for your ad-spend buck. While Wheel doesn’t have the massive viewership of Monday Night Football, Thursday Night Football, or even Regular Old Sunday Daytime Football, its audience is quite large, averaging more than 8 million viewers per night. That audience is also highly demographically concentrated: The median viewer is in Nielsen’s oldest tracked category, 65+, which is to say that the show’s viewers belong to the most dedicated bloc of active voters in the country. Wheel also airs in every market in every corner of America and often leads into the nightly news, which adds to its political value.”
