Wall Street Journal: “For many Americans, the race between two universally known but widely disliked candidates has had the low drone of background noise. Many have rushed to their political camps, pretty much sure of how they will vote this fall despite their displeasure with the choice before them.”
“But the campaigns are eager to make sure their core supporters are fully engaged and committed to voting—and they want to move sooner rather than later to reach the approximately one-third of voters who remain persuadable and up for grabs.”
Said GOP strategist David Winston: “Generally, why does someone turn on the TV and watch someone they have an unfavorable view of? I have an unfavorable view of both, but who do I decide who I’m going to vote for?’ It’s a moment when information could be provided.”
