My Blog
Food

PepsiCo invests in UK Pipers Crisps factory


PepsiCo plans to invest £8m ($10.1m) in its Pipers Crisps manufacturing site in the UK to meet growing demand.

The funding will boost production at the potato snack factory by “nearly 80% to satisfy demand both in the UK and in the brand’s growing export market,” the US snacks giant.

The facility, located in Brigg, Lincolnshire will replace existing fryers and install new packaging equipment.

PepsiCo will also use the funds on facilities for the factory’s 100 employees, including improvements to workspaces and changing rooms.

The Cheetos brand owner said Pipers Crisps has “cemented its leadership in the UK’s premium, ‘away from home’ crisps market, with growing demand across hospitality locations”.

According to PepsiCo, the brand is now accounting for a third of all sales in the segment “amid rapidly increasing customer demand”. The company did not disclose the source of the data.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData







Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mirjam Fogarty, head of operations at Pipers, said: “From small independent pubs, cafes and farm shops, to working with some of the UK’s biggest wholesalers and hospitality operators, the funding will help us bring our delicious crisps to more people, wherever they are, and expand our brand internationally.”

Pipers Crisps has been manufacturing at the factory in Brigg since 2004. PepsiCo, which acquired the business in 2019, said Pipers has more than doubled its sales since the deal.

Pipers products are sold outside the UK, with exports to countries including France, Italy and Scandinavia.


Related posts

How to Become an Urban Beekeeper According to Andrew Coté

newsconquest

Jobs to go as Fazer consolidates oatmilk production

newsconquest

FDA shifts approach to investigation into lead poisoning outbreak traced to applesauce

newsconquest

Leave a Comment