Dan Pfeiffer: “The biggest divide in politics is not between Left and Right; it’s between political junkies and everyone else. There is a massive chasm between those who actively seek out political news and the vast majority of the country. The gap has been exacerbated by tectonic shifts in the media environment…”
“Readers (and the writer) of this newsletter have barely noticed the changesy. We watch cable news, we download podcasts, subscribe to newsletters, and (some of us) still use Twitter to track current events. We are junkies. We seek out political news at every opportunity. But for the vast majority of Americans, who do not actively engage with politics and the news, these changes significantly altered their media diets and what they know about politics and politicians.”
“Recognizing how the media ecosystem has shifted is an essential first step to understanding this election and developing effective communication strategies.”
