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Biden’s Strategy Focuses on Content Over Crowds

Biden’s Strategy Focuses on Content Over Crowds
Biden’s Strategy Focuses on Content Over Crowds


“President Joe Biden’s recent battleground state campaign tour didn’t draw major crowds. But critically for the Biden campaign, it did produce a lot of content,” NBC News reports.

“Biden paired a rally in the Philadelphia suburbs with a more intimate, at-home sit-down with a small-business owner at his home, generating social media posts and days of local media stories. A visit to a Milwaukee campaign office offered him a chance to connect with a young boy who’d written to him about dealing with a stutter, an unscripted interaction that made its way to TikTok. Backstage before a health care event, Biden and Vice President Kamala Harris recorded a light video discussing their March Madness picks.”

“And Biden didn’t even hold a rally during his swing through Michigan — but he did have a private chat (and issued a playful golf challenge on an indoor putting green) with a local pastor and his son.”

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