Nate Cohn: “But in 2024, Archie shouldn’t be your image of a senior. Archie would be 100 years old today; his generation, called the Greatest Generation, has almost entirely died. The generation that came after Archie’s — the conservative Silent Generation, who grew up during the popular Eisenhower presidency in the ‘Leave It to Beaver’ 1950s — has mostly died, too. Just 20 percent of the Silent Generation is alive today.”
“Instead, you may be better off thinking of Michael and Gloria. They are boomers, and they would be in their 70s today.”
“As a result, today’s seniors bear little resemblance to those from 10 or 15 years ago. Today, Madonna is a senior. So are Ellen DeGeneres and Katie Couric. By Election Day, Magic Johnson will be 65. Even though they may not feel like older voters to you, these boomers are the new seniors.”
