The Biden campaign launched a new ad Tuesday focused on abortion rights, slamming former President Donald Trump for his role in the overturning of Roe v. Wade and warning that “he’s running to pass a national ban.”
The ad opens with a clip of Trump saying, “Because for 54 years, they were trying to get Roe v. Wade terminated and I did it and I’m proud to have done it.”
Then, appearing in the ad, President Biden says, “In 2016, Donald Trump ran to overturn Roe v. Wade. Now in 2024 he’s running to pass a national ban on a woman’s right to choose. I’m running to make Roe v. Wade the law of the land again. So women have a federal guarantee to the right to choose.”
Abortion rights have been a major point of emphasis for Democratic campaigns in recent election cycles, and the new ad reflects the Biden campaign’s desire to link the issue more explicitly to Trump as their general election matchup intensifies.
The ad began airing Tuesday morning in Michigan, on the same day that Trump is in the state for a campaign event in Grand Rapids. Michigan is one of several states that the Biden campaign has targeted with millions in early advertising, and this week his campaign has about $467,000 booked there, in addition to about $218,000 booked in Wisconsin, where Trump is also set to make an appearance later today.
