US-based pet treats and accessories company PetWise has appointed a new chief executive officer in the sahpe of E. McDowell “Mac” Tillman.
The pet business is owned by priaavte-equity firm A&M Capital Partners.
Tillman succeeds Kevin Fick, who transfers into “a new role with the company’s board of directors, where he will continue to work with Tillman and the company.”
Flick has served as CEO of Petwise since 2012.
Tillman was most recently the chief executive for Alete Active Nutrition, a dietary supplement brand.
He was senior vice president of sales and marketing at GU Energy Labs for two years between 2018 and 2020, and general manager of Big Heart Pet Brands between 2014 and 2016. He worked in different executive roles at Del Monte Foods for almost five years between 2009 and 2014.
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“In this new role, my focus will be to deepen those meaningful connections through innovative products and engaging brand experiences that are unique to PetWise’s offerings,” said Tillman.
“This is an exciting time to be joining this organisation, and I am eager to collaborate with our talented team to chart a course together for our next phase of growth and market leadership>”
California-based PetWise was rebranded from Worldwise in Q4 2023.
New boss Tillman said he will “focus PetWise’s go-forward strategy on partnering with [its] existing customers”.
He is also aiming to expand “certain e-commerce initiatives, accelerating the growth of PetWise’s new Treatly brand”.
Tillman said part of his strategy will be “leveraging powerful insights to deliver products that resonate with today’s pet parents.”
Ryan McCarthy, Partner at A&M Capital Partners said: “We believe Mac’s understanding of the pet supplies market, coupled with his experience in brand and product development, align with our goals for the company, and we believe his leadership will be instrumental in driving the next stage of our strategic growth.”
Leaving chief executive Fick said: “I’m confident that under Mac’s leadership, PetWise will continue to flourish and succeed in the evolving landscape of the pet supplies market”.
Petwise’s portfolio includes pet treat brands such as Treatly and Pet Factory and other pet-related accessory brands such as Smarty Kat or Go Dog. The company’s products are available through e-commerce giant Amazon and supermarket groups including Walmart and Target.
