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Of course, we all rely on customer reviews to make shopping decisions, but it’s impossible for a product to have thousands of five-star reviews in an instant. It takes time to accumulate customer loyalty to a point where someone will feel compelled to write a product review in their spare time. As much as I love shopping those top-rated products, I am a shopping editor and I love shining the spotlight on products that don’t have a devoted following (yet).
Understandably, most people don’t feel comfortable buying a product with zero product reviews, I took the chance so you don’t have to, and now I’m here to share my findings. I have purchased (and continue to buy) so many underrated gems from Amazon. I have a feeling that a lot of these will be highly rated top-sellers in in the future, but until then, let’s get ahead on the trends. Here are some my favorite finds from my 2023 shopping trips.
