Associated Press: “While Trump has spent less time campaigning in early-voting states than many of his Republican primary rivals, his campaign has been filling his schedule with appearances at major sporting events including Saturday’s UFC fight in Las Vegas. Videos of his appearances routinely rack up hundreds of thousands of views across social media, particularly on non-political outlets, including popular online sports channels and fan sites. And they are far easier and cheaper to produce than campaign rallies.”
“It’s a strategy that, aides say, puts him in front of potential voters who may not closely follow politics or engage with traditional news sources. And it is part of a broader effort to expand Trump’s appeal with young people and minority voters, particularly Latino and Black men, that the campaign hopes to win over in greater numbers after gains in 2020. UFC’s fanbase in particular is overwhelmingly male. “
