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Investor-backed Rise Baking acquires pair of pie-making plants

Investor-backed Rise Baking acquires pair of pie-making plants
Investor-backed Rise Baking acquires pair of pie-making plants


US-based Rise Baking has snapped up two pie-making facilities from Wonder Brands for an undisclosed fee.

The sites, which are in Washington state in the US and in Ontario in Canada are part of a scaled, full-line pies platform called Pies, which offers products in the retail channel across North America.

Rise Baking – the maker of cookies, cakes, brownies, muffins, dessert bars, icings, artisan breads and flatbreads for both retail and foodservice channels – will own 18 facilities in total in the US and Canada as a result of this acquisition.

Wonder Brands, part of the FGF Brands group of companies, is a Canada-based bakery that makes brands such as Wonder, Country Harvest, D’Italiano, Gadoua and Casa Mendosa.

“Expanding into the pie category continues to broaden our portfolio, giving Rise a greater presence in the bakery market and enabling us to provide even greater service across all major categories to drive growth and strengthen key customer relationships,” said Brian Zellmer, CEO of Rise Baking.

Rise Baking is owned by private-equity house Olympus Partners after the business snapped it up in 2018 from fellow private-equity firm Arbor Investments in 2018.

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Mike Horgan, partner at Olympus, added: “We are excited to continue to support the Rise Baking team. The “Pies” acquisition continues Rise’s strategy of expanding their product offering into complementary categories to the benefit of Rise’s customers.

“The Rise team has developed an unparalleled organisation through both organic growth and strategic acquisitions with a proven ability to effectively integrate and grow newly acquired businesses.”

The deal marks the latest acquisition from the baking company since it snapped up US peer Brill from the private-equity-backed Baker & Baker Group in 2021.

Before that, Rise Baking bought the frozen bakery division of ingredients supplier Dawn Foods.


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