Imagine if you could click your fingers and go viral. If, whatever your business, you could figure out a way to generate social media content that enlightened, entertained, and compelled your audience to share. Resonating with a few led to resonating with thousands, each eager to spread the word about what you do.
Viral marketers will tell you that there’s a formula to success online. That the secret is in the hook. That they just know when something has global potential. Without hiring a viral marketer, see if you can configure ChatGPT to give you ideas. With the right prompts, you can unlock ideas that scale. Here are seven to try today, for ideas and inspiration that might just take your brand to the next level.
How to use ChatGPT to go viral on social media
Understand your target audience
Going viral requires resonating deeply and creating something that’s super shareable. Delivering value to the point that someone is compelled to stay glued to the screen or tell someone else is how you guarantee your content will spread. To know your audience inside-out, uncover their preferences and interests with ChatGPT. Describe them using all the details you know and let the chat suggest what might hit home.
“I want to create viral content on social media, and for that, I need to truly understand my target audience. My audience primarily consists of [describe your target audience in detail, including demographics, interests, online behavior, preferences, etc.]. Based on this description, can you suggest content themes or ideas that would deeply resonate with them? I’m looking for suggestions that are likely to be highly engaging and shareable. The goal is to align the content closely with their preferences and interests to maximize the potential for virality.”
Find trending topics
What is going on right now, and how can you capitalise on it for the benefit of your brand? Leverage current events and pop culture to stand the best chance of going viral. Use ChatGPT to find out what’s hot.
“I want to create content that taps into current trends and popular culture to enhance my brand’s relevance and viral potential on social media. Provide me with a list of current hot topics, trending events, or popular cultural phenomena that are gaining attention right now. Additionally, suggest ways I might creatively tie these trends into my brand’s messaging and content strategy, given that my business is [describe your business]. The objective is to identify opportunities for my brand to engage with these trends in a way that feels authentic and maximizes our visibility on social media platforms.”
Create eye-catching visuals
For content that catches the eye online, create stunning graphics and images. If you pay for ChatGPT you’ll access DALL-E right there in the chat. Here’s where you can ask for graphics that can accompany your hooks and content. Get ChatGPT to suggest ideas for visuals and give you the prompt to bring them to life. The graphics should be visually striking, set up to grab attention from your ideal client.
“I’m looking to enhance my social media content with visually striking graphics that will capture the attention of my ideal client, who is [describe your ideal client]. Can you suggest ideas for impactful visuals that align with my brand, [describe your company], and the type of content I create? These ideas should be innovative and attention-grabbing, suitable for generating engagement on social media. Additionally, provide me with specific prompts that I can use with DALL-E to bring these visual concepts to life, ensuring they resonate with my audience and stand out online.”
Craft compelling captions
A picture paints a thousand words but a caption can get a thousand shares. And shares are what you want. Get ChatGPT’s help crafting awesome captions. Tell it your audience’s biggest fears and deepest desires and ask for one-liners that perfectly hit the mark. Grab attention, build intrigue and create an information gap that means they won’t stop reading. Ask for multiple options and choose your favorite.
“My audience’s biggest fears are [describe your audience’s biggest fears] and their deepest desires are [describe your audience’s deepest desires]. Based on this understanding, can you craft a range of compelling one-liner captions for my social media posts? These captions should be attention-grabbing, build intrigue, and create an information gap that encourages continuous reading and sharing. I’m looking for captions that resonate deeply with my audience’s emotions and motivations, driving engagement and shares. Please provide multiple options so I can select the ones that best align with my content and brand voice.”
Incorporate storytelling techniques
You’ve got the shorter content nailed, now progress your prompts to tell a story, creating additional content for those who want to know more. Engage and connect with your dream clients by leveraging narratives authentic to your ethos and message. Intertwine your history with theirs to find common ground that can build trust, loyalty and a reason to share. Connect through stories that will be retold for days.
“I’m looking to enhance my social media engagement through the power of storytelling. My brand’s ethos revolves around [describe your brand’s ethos], and I want to create narratives that resonate with my audience’s experiences and values. Can you develop three distinct story options that intertwine my brand’s journey with that of my audience’s? Each story should establish a connection based on shared values, foster trust, and be compelling enough to keep someone engaged or encourage sharing. They should be authentic, relatable, and align with my brand’s tone of [describe the tone and style of your brand]. The goal is to have a variety of narrative choices that can be adapted to different content formats.”
Clear and persuasive calls-to-action
As your content goes viral and makes you famous, it should be clear what you want someone to do. Should they sign up for a trial, click through to get something back, or take another action to enjoy more of what you have? Inspire action with clear and persuasive calls-to-action that generate results from your efforts so far.
“Now that my content has the potential to go viral, I need to create clear and persuasive calls-to-action (CTAs) to guide my audience on what to do next. My goals are [state your specific goals, like increasing sign-ups, driving traffic to a website, etc.]. Can you suggest three different CTAs that are compelling and align with these goals? Each CTA should be straightforward yet persuasive, encouraging the audience to take that specific action. The CTAs should capitalize on the viral nature of the content and be designed to convert audience interest into tangible results for my brand.”
Analyze and improve your performance
If you’ve tried everything above, you’ll be well on your way to attracting attention for your content. Now is where you measure your efforts. Ask ChatGPT to evaluate the metrics and optimize your strategy. Going viral on social media isn’t random. Viral content creators follow patterns and frameworks and the gut instincts they have honed over a number of years and thousands of posts.
“With various content strategies deployed, it’s time to analyze and improve. I’m looking at the metrics from my recent social media campaigns and need to understand their implications. Could you pinpoint three key performance indicators that are essential for gauging success? Consider [insert specific metrics you have, such as likes, comments, shares, click-through rates, conversions, etc.]. Based on the data from these metrics [provide any specific data or insights you’ve gathered], what targeted strategies should I implement to refine my content and enhance its viral potential?”
ChatGPT prompts to go viral on social media
Leverage ChatGPT to craft viral content on social media platforms, driving engagement and growth for your business. Understand your target audience to talk in their language, then find trending topics to spark great ideas. Craft visuals they can’t simply scroll past and create compelling captions that hit the mark with their world. Incorporate storytelling techniques, clear calls to action and then measure every metric to repeat your best work. Make going viral your thing by following these prompts and sharing your message.