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Apple, Disney, IBM and other brands suspending ads from Elon Musk’s X

A growing list of companies has suspended advertising from Elon Musk’s social media platform X, formerly known as Twitter, amid the ongoing fallout over antisemitic content.

A report released Thursday identified several large companies — including tech firms, health-care organizations and sports teams — whose ads appeared next to pro-Nazi posts. The report by the left-leaning nonprofit Media Matters for America said the ads had appeared next to tweets that included memes portraying Nazism as a spiritual awakening and Adolf Hitler quotes.

A day earlier, Musk had tweeted agreement with an antisemitic conspiracy theory. In response to an X user who had blamed the rise in online antisemitism on Jews, alleging they promoted “hatred against whites,” the billionaire wrote, “You have said the actual truth.”

That set off a wave of criticism from advertisers, civil rights leaders and the Biden administration. The corporate defections soon followed:

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