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Junlebao buys stake in yogurt chain More Yogurt

Junlebao buys stake in yogurt chain More Yogurt
Junlebao buys stake in yogurt chain More Yogurt



Junlebao Dairy Group, one of China’s largest dairy manufacturers, has snapped up a minority stake in yogurt shop chain More Yogurt.

According to a statement issued by Junlebao, the company has acquired a 30% stake in More Yogurt, which has more than 1,600 stores in China.

Financial terms were not disclosed.

Hebei-based Junlebao, which has 25 production plants across China, markets products including yogurt, fresh milk and organic milk powder. Its brand portfolio includes Purjoy yogurt

Junlebao, which also has 25 farms in China, said the two companies would work together in areas such as procurement and R&D.

Around two-thirds of More Yogurt’s outlets are in first- and second-tier cities in China, Junlebao added.

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By GlobalData

In May, Junlebao invested again in Yunnan Royal Laisier Intelligent Dairy Co., buying a 32.9% stake in the business from fellow Chinese dairy business Royal Group.

The deal took Junlebao’s stake in Laisier Intelligent to 58%.


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