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Black Friday Ads: Shop and Preview Early Deals at Best Buy, Walmart, B&H and More

Black Friday Ads: Shop and Preview Early Deals at Best Buy, Walmart, B&H and More
Black Friday Ads: Shop and Preview Early Deals at Best Buy, Walmart, B&H and More


Black Friday doesn’t officially arrive until the day after Thanksgiving, but the shopping event has evolved far beyond a simple one-day sale. It now consists of weeks of bargain buys for budget-conscious shoppers. Best Buy’s Black Friday sale kickstarted the season, launching in late October, and Walmart joined in last week. But there’s plenty to look forward to as well, including highly anticipated doorbusters at retail giants like Macy’s, as well as Amazon’s Black Friday deals, which’ll be kicking off on Nov. 17. We’ve gathered all the intel currently available from top retailers, so you can get an idea of what to expect from each store for both Black Friday and Cyber Monday savings. 

Black Friday promotions vary from store to store, with some stores offering savings right now, and others giving a teaser of what’s to come. Until recently, most of us waited for Black Friday ad leaks to find out what kinds of offers would be available at our favorite stores. Retailers wanted to keep the deals a secret, but that never worked out for them. Now, they start to release their ads as early as the beginning of November. We now have the Black Friday ads, or at least the sale details, for most of the major players and we’ve compiled those available below. We’ll continue to update this list as new ones crop up.

Black Friday deals happening now

If you’re looking to take advantage of deep discounts, you don’t have to wait. These retailers have plenty of great deals right now.

Start date for sales: Oct. 27
Store hours: Check Best Buy’s store finder for local hours. 

More info: Best Buy’s Black Friday deals launched at the end of October. While the retailer’s official Black Friday ad scan has yet to be released, you can follow the link below to see Best Buy’s Black Friday deals available now, including discounts on TVs, laptops, headphones, smart home tech, kitchen gadgets and much more. Different deals are added each day so it’s worth checking more than once. 

Please note that all Best Buy retail stores will be closed on Thanksgiving Day. 

Start date for sales: Nov. 8
Store hours: Check Walmart’s store finder for local store hours. 

More info: Like last year, Walmart’s Black Friday sale is being split out into separate timed events, the first of which kicks off online on Nov. 8 at 3 p.m. ET and in-store Nov. 10. The second wave of deals arrives at the same time on Nov. 22. Walmart Plus members will get a three-hour early access window to nab the deals first online on those dates before a final Cyber Monday sale takes place on Nov. 27. There are plenty of great tech and home deals, though the $69 AirPods offer is sure to be popular as is the $200 discount on the Dyson Supersonic hair dryer, which will set you back $229 instead of $429. 

Remember, Walmart keeps its doors closed on Thanksgiving Day. 

Start date for sales: Nov. 17
Store hours: N/A

More info: Not being a traditional big-box retailer, Amazon doesn’t really do a Black Friday ad but it has early Black Friday savings already available. The sale is slated to kick off on Nov. 17 and go through Nov. 27. You can expect big savings on Amazon devices like Fire TV’s and Fire Sticks, Echo speakers and Kindle e-readers, plus discounts on big-name brands like Dyson, Sony, Casper, Peloton, Nespresso and more. 

Start date for sales: Oct. 29
Store hours: Check Target’s store finder for local hours.

More info: Target’s Black Friday deals officially launched Oct. 29 — and there’s even a price match guarantee now through Dec. 24 for items purchased at Target. They include sales on TVs, tablets, laptops, headphones, kitchen gear, vacuum cleaners and more. You can find Black Friday deals highlighted in the company’s weekly ad. 

Like other big retailers, Target will be closed on Thanksgiving Day. 

Start date for sales: Nov. 1
Store hours: N/A

More info: B&H kicked off its Holiday Head Start Sale on Nov. 1. The company is offering a number of deep discounts on TVs, laptops, headphones, monitors, storage devices, soundbars and much more. Some deals end sooner than other items, so be sure to check the product page to see exactly when each discount will expire.  

Start date for sales: Oct. 26
Store hours: Check Lowe’s store finder for local store hours

More info: Lowe’s kicked off its Black Friday Every Day sale in late October and has a number of early sales on appliances, power tools, fire pits, holiday decorations and more that are running through Nov. 22. We expect weekly ads from Lowe’s until the big day.

Lowes stores will be closed on Thanksgiving Day, 2023. 

Start date for sales: Oct. 6
Store hours: N/A

More info: QVC has launched its Black Friday Deal Drop with new deals every week at Black Friday prices. We’ve seen deals on cosmetics, small kitchen appliances, tablets and much more. Check back each Friday to see what new items are on sale. 

Start date for sales: Nov. 1
Store hours: Check Home Depot’s store finder for local hours.

More info: As in previous years, Home Depot’s Black Friday sale takes place throughout the month and the current Black Friday ad shows discounts on power tools, appliances, seasonal decor and more from Nov. 2 to the 22. On the 23, additional deals and discounts will be released, which will last until the end of the month. 

Be sure to check the weekly doorbuster-type deals at Home Depot, and make note that they will be closed Thanksgiving Day. 

Start date for sales: Nov. 13
Store hours: Check Costco.com for local store hours.

More info: Costco’s early Black Friday deals kicked off officially on Nov. 13. And starting Nov. 23 you’ll find online-only savings at Costco online. From Nov. 23 to Nov. 27 is when the biggest Black Friday sales will take place. Select deals will be available both online and in-store, while others will be exclusive to one or the other. Be sure to browse all the deals ahead of time so you make sure you’re shopping in the right place to score the deals you want.

Costco stores will be closed Thanksgiving Day. 

Start date: Nov. 10

Store hours: 6 a.m. to 11 p.m. on Black Friday, Nov. 24, otherwise hours vary by location. 

More info: The official Black Friday sale at Macy’s will run Nov. 19 to Nov. 25, but you can shop Early Access specials from Nov. 10 to Nov. 18. The retailer already has previews of sales you can expect at the link below, including deals on fragrance, clothing, small appliances and much more, from some of the top brands like Calvin Klein, KitchenAid, Lego, Tommy Hilfiger and more.

Macy’s has confirmed it will be closed on Thanksgiving Day. 

Start date for sales:  Nov. 17
Store hours: Check Belk’s store finder for local store hours.

More info: From Nov. 17 to Nov. 25, Belk’s Black Friday sale will include up to 75% off select doorbusters, with massive discounts on robot vacuums, diamond stud earrings, bedding sets and more. The sales will be both online and in-store. However, you can shop the “Sneak peek” deals happening now. 

At the time of this writing Belk said holiday hours will vary by location. 

Black Friday deals coming soon

Ready to plan? Several retailers have announced plans or specific deals you can snap up soon. Check out some of the most anticipated offers below.

Start date: Nov. 17
Store hours: Check the store locator for hours near you, but they will be open at 5 a.m. on Black Friday. 
More info: JCPenney’s official in-store Black Friday sale kicks off Nov. 24. There will be an online early Black Friday sale beginning Nov. 17. You’ll find deals on clothing, small kitchen appliances, toys, jewelry, luggage, furniture and more.

JCPenny will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday. 

Start date for sales: Nov. 19
Store hours: Check Kohl’s store finder for local hours

More info: Last year, Kohl’s had Black Friday deals spanning the month of November, with discounts on clothing, toys, electronics and more. The company had an early access sale, which ran through Nov. 9. But you can access a preview of the in-store and online deals that will take place Nov. 19 to Nov. 24. 
All Kohl’s retail stores will be closed on Thanksgiving Day. 

Start date for sales: Nov. 24
Store hours: N/A

More info: HP’s big Black Friday sale will kick off on Nov. 24 this year. While there is not yet an ad full of deals to expect, we have seen up to 70% across HP’s range of desktop and laptop PCs, monitors and printers in the past, as well as plenty of gaming accessories.

Start date for sales: Nov. 24
Store hours: Check Office Depot’s store finder for local hours.

More info: Office Depot’s Black Friday deals launch online at 12:01 a.m. on Nov. 24 and in-store at regular hours. While they haven’t announced exact deals yet, you can expect savings on laptops, monitors, PC accessories, printers and office furniture.

Start date for sales: Nov. 19
Store hours: Check Staples’ store finder for local hours.

More info: From Nov. 19 to Nov. 25, Staples will offer feature deals on laptops and PC accessories, Apple devices like AirPods and Apple Watches, office furniture, shipping supplies and more. Be aware that some discounts may be exclusive to online, in-store or in-app. Staples hours and holiday closures vary by location, but last year many were closed on Thanksgiving Day. 

Retailers with previous Black Friday deals we’re on the lookout for

Below you’ll find last year’s Black Friday offerings from multiple retailers. While we have yet to see Black Friday deals roll in for the retailers below, we’re keeping a close eye on them in the days ahead and will let you know as soon as we see an update for 2023 Black Friday deals so that you can plan accordingly. 

Start date for sales: TBD
Store hours: Check Sephora’s store locator for store hours near you. 

More info: While there are a number of items on sale right now at Sephora, for the biggest savings fans of this big beauty brand will want to download the Sephora app in order to preview the Black Friday sales. Expect to save on beauty supplies, hair dryers, perfume, gift sets and more. 

Start date for sales: TBD
Store hours: Vary by location, find one near you using their online locator

Though is hasn’t released a 2023 Black Friday ad, last year the company offered huge Black Friday savings of up to 50% on all kinds of categories, from apparel to equipment to kid’s gear. Right now, you can take advantage of some early Black Friday savings of up to 50% off between Nov. 9 and Nov. 12, and we’ll update this article when we have more details. 

The holiday hours have not been updated sitewide, but last year brick and mortar stores were closed on Thanksgiving Day.  

More Black Friday deals from CNET



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