5 Prompts To Craft Outstanding Proposals

Growing your business to the scale you dream of requires you onboarding clients at a steady rate. Probably faster than you’re doing it now. If you’re a service-based business, that might involve sending proposals or doing pitches. But how do yours stand out in a sea of many? Enter ChatGPT. Make your proposals so brilliant that it’s clear who the client should choose, even if they have shopped around.

Use these prompts to make small yet significant changes that will drastically alter your conversion rate. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.

Create better proposals with these 5 ChatGPT prompts

Solidify the structure

If you’ve received a brief, your client is giving you clues. They’ve essentially told you what they want to hear, in the order they want to hear it. Use the brief to structure the proposal. Insert it into ChatGPT and paste this prompt to get the step-by-step format of what you should create. If they didn’t send a brief, how they explained what they want will also hold clues. Use your notes from a call or the message they typed into your contact form. Deploy every piece of information you have about what they want to plan your attack.

“I’ve received a brief (or notes from a call) from a prospective client which includes details about what they are looking for: [paste the brief or call notes here]. Based on this information, outline the format of the proposal I should create in response. The structure should align with the client’s requirements and preferences as indicated in their brief or our conversation. It should clearly present how my services or products can meet their needs. I’m looking for a step-by-step format that organizes the proposal effectively and persuasively.”

Find their pain points

If you’re not going to solve a specific problem for this specific client, they’ll find someone who will. To stand the chance of being picked for the work, identify their actual problem and address it with your solution. Use the brief, their website about page, and anything you know about who they are and the challenges they face to figure out what they are really trying to achieve. The best suppliers know which problem they are solving. Once you know their pain points, you can propose something that eliminates them. They will know right away that you’re the people for the job.

“Based on the brief, details from the prospective client’s website about page, and other relevant background knowledge, can you help identify the deepest pain points or challenges this client is facing? What are they truly trying to achieve, and what are the key issues they need resolved? Understanding their pain points will allow me to tailor my proposal to offer solutions that directly address these issues and demonstrate that my services or products, [describe them here], are the ideal fit for their needs. [paste the collected information here].”

Create a clear roadmap

Now you have the structure and the approach to take to solve their exact problems, you’ll want to explain your method. Put your prospective client at ease by laying out the plan of action for what you’re going to do and when. Help them visualize working with you, help them see you as the people to partner with for the journey. The clearer you can be about the next steps, the more ease with which they will flow along. Secure your sale with an unambiguous roadmap.

“I work in [describe your field of work/expertise], and I offer the products or services described earlier. Based on the client’s challenges that we also identified earlier, can you help me create a preliminary plan of action that my work can address? The plan should outline the steps, timelines, and methods I will use to solve their specific problems. After your initial suggestion, I will make edits for refinement, so you should ask clarifying questions until we arrive at the final plan together. The goal is to develop a clear, comprehensive roadmap that I can present to the client, showcasing how partnering with my company will effectively address their needs and lead to successful outcomes. [Paste any additional relevant information about your work and the client’s challenges here].”

Prepare for objections

ChatGPT now knows about the company and your proposal, as well as your plan of action. Next, ask it to give you the most likely objections you’ll face after the pitch and in follow up conversations as well as advice for handling them. Uncover every potential and be well prepared in your response. Prepare for the most wild and wacky requests so you’re not caught off-guard.

“Now that you have details about my company, our proposal, our action plan, and the pains and objectives of the prospect, can you help me anticipate potential objections I might face during follow-up conversations with the prospective client? Please create a list of 20 possible objections, starting with the most likely and progressively getting more outlandish. After presenting these objections, let’s discuss which ones you think I might need help in formulating responses to. This exercise will prepare me to handle a wide range of queries and concerns, ensuring I’m not caught off guard during negotiations.”

Demonstrate your understanding

You know which questions they will likely ask, but what about you? Asking great questions will put your prospect’s mind at ease. They’ll know you’re smart, attentive, and that their company will be in great hands. Get ChatGPT’s help in deciding what you should ask them. Whether before submitting the proposal or in a follow up call, have your list of killer questions at the ready to make sure you demonstrate your proficiency and deepen your understanding.

“Based on the information you have about my company, our proposal, and our action plan, along with the knowledge of the prospective client’s industry, company, and goals, can you suggest 5 killer questions I should ask the prospect? These questions should impress them and demonstrate my deep understanding of their industry, company, and objectives. The aim is for these questions to show that I am attentive, insightful, and fully capable of handling their needs, while also helping me deepen my understanding of their specific situation.”

These ChatGPT prompts will improve your client proposals

Write better proposals and convert more clients. Being able to demonstrate a thorough understanding, proficiency and intention will mean your prospect feels more confident in taking a gamble on you. Now you have the chance to show what you can do. Get to yes faster with these five prompts, to solidify the structure of your proposal and find the pain points they might not know they have. Next, make a clear roadmap that leaves nothing unsaid, prepare for your prospect’s objections and wow them with your queries in return. Don’t let anything stand in the way of you winning that client.