Here’s a round-up of this week’s highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.
The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.
Drinks giant Diageo has been in the news recently after discrepancies were found in the results of United Spirits, an Indian spirits company that the company recently bought a controlling stake in.
UK-based soft drinks producer Ugly Drinks has launched its namesake range of flavoured waters in the country.
Friends actress Jennifer Aniston is to star in The Coca-Cola Company’s latest Smartwater campaign in the US.
PepsiCo is to back another high-level sports event after agreeing a three-year sponsorship deal with the UEFA Champions League.
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By GlobalData
Actress Jessica Alba is the face of Zico’s 2015 coconut water campaign in the US, entitled Crack Life Open.
