“The Biden campaign has drawn up options for expanding its unconventional $25 million early advertising effort this year, as the president continues to express frustration in private conversations about the state of his polling in battleground states, according to people familiar with the discussions,” the Washington Post reports.
“Biden signed off on the initial fall television and digital campaign despite concerns from some advisers who feel the money could be better allocated for other priorities like building out staff sooner or building cash reserves. Other Democrats continue to question whether the upbeat sales pitch in some Biden ads fails to reflect the economic realities of voters.”
“Biden’s top advisers, by contrast, remain united on the strategy and are pleased by the early responses to the ads among key targeted groups, despite little immediate movement in the polls. They dismiss the criticism as typical Democratic bed-wetting, which they argue was proved wrong in 2022 when Democrats led by Biden outperformed expectations in the midterm elections. Decisions on any additions to the advertising budget are expected to come in the coming weeks.”
