In 2023, we have seen the air quality index hit its all-time low in India. All over the world, the quantity of CO2 particles has been as high as it was 4 million years ago. The non-stop consumption of fossil fuels does not seem to help with anything.
And it is high time to do something about it, till it gets to the point of no return. And we regret all the things we have done.
Given all this what we, as a brand or company can do?
To understand what we can do to stop this, the first step is to see the problem that is caused by the industries and one of the most polluting sectors in brands and companies is packaging.
The packaging sector is one of the leading causes of land, air and water pollution. This is enough to show areas where we need to work on.
In this blog, we are going to be discussing the effects of sustainable packaging on your company.
In the beginning, we will talk about the basics like what is sustainable packaging and then we will proceed to ask about how sustainable packaging can help a business.
Then we will explain how we can help a business to get into sustainable practices.
If that is what you are looking for or interests you then read til the end and stay with us.
What Is Sustainable Packaging?
Sustainable packaging is the kind of packaging that is sourced responsibly and does not cause negative impacts on the environment.
For example, instead of using traditional tape, you can get custom printed tape which is made from sustainable material.
This will not only help you to get a custom printed tape with logo of your brand but also this tape will act as a great tool for brand awareness and improving brand image.
How Does Sustainable Packaging Help Businesses?
As we have talked about the meaning of sustainable packaging. We are ready to talk about the ways how simple packaging help a business in sustainable ways.
We have listed a few points that show the points where sustainable packaging helps the business:
1) Lower Cost
Opposite to the popular belief that sustainable or environment friendly are expensive. Due to the advanced technology and the latest techniques.
We have seen that sourcing sustainable materials at lower prices is possible. We just have to show creativity and resourcefulness.
For example, a company named CHUK has initiated a concept of using Sugar cane husk to make single-use cutlery.
The concept arrived from the amount of waste that is created while making sugar.
As India is not only the biggest consumer of sugar but also the largest producer of sugar, not just that it’s the second-largest exporter of sugar as well.
All this has led to the problem of waste management and to tackle that problem, this brand has made a plate-shattering, I mean groundbreaking initiative.
2) Improve Brand Image
It is observed that when a company or brand tried to want to go green or sustainable, the consumers have felt happier and less guilty about buying things.
If your brand plans to go green or sustainable completely, it creates a good and positive image for your brand.
Given the condition of the Earth and its pollution problem, the customer will be less guilty as even if they are not making any significant changes, it is important for the customer that they are not making things worse.
Or they can even feel proud for not polluting the Earth and contributing to sustainable living.
3) Less Carbon Footprint
In the latest Global Summit of COP26, we saw countries make promises to do everything in their power to limit the rise of temperature to 1.4 degrees Celsius.
In this summit, India took an aggressive step to stop the total carbon emissions to zero. As reducing carbon emissions is one of the most effective ways to reduce Carbon Footprint as well as it’s a critical step towards limiting the rising temperature to 1.5 degrees Celsius.
4) Better Customer Loyalty
Customer loyalty is the biggest strength of a brand or company. If you ever get to know about the revenue of a brand then you will find that only 30% of people drive up to 70% of revenue.
But how is this possible that such a small percentage of people drive such a huge share? It is possible due to the loyal customer of a brand. It is 30% loyal customers that drive such high rates.
This shows the importance of loyal customers and the reason why these people give the brand a chance to stand in the market when it is unfavourable for them.
When you use sustainable packaging, this thing would leave a positive impact on the customer’s experience. A customer feels proud to be associated with a brand that cares about the environment.
This is an important factor when a brand is trying to build customer loyalty.
How Can A Business Become Sustainable?
Now, that we have talked about the importance and impacts that sustainable packaging has on a brand or company.
After reading about all the advantages that you will get from changing your packaging. You might be wondering what can you do to change the packaging and how can you transition into a sustainable business.
In this section, we will talk about how you can become a sustainable business.
1) Use Recyclable Material
If you want to go for recyclable material that can be used for packaging which will reduce the burden on the resources to make or produce fresh resources.
2) Recycled Material
You can consider this as a great alternative as many times, we have no choice but to use plastic, so in that case, we can use recycled material to make our packaging.
When we use recycled material not only we are saving the environment but we also reducing the pressure on the resources.
Using this material will help in the consumption of material that would have ended up in landfill or water bodies.
3) Use Compostable Filler Material
Most of the things that cause pollution are the filler material. These filler materials that protect your product are hard to recycle or dispose of.
You can use compostable filler material. Things like packing peanuts, kraft paper wraps, paper shreds, or cardboard cutouts are the best options to consider if you are looking for sustainable packaging.
To Wrap it Up
In this blog, we were discussing the effects of sustainable packaging on your company. Firstly, we learnt about sustainable packaging.
Then we talked about how sustainable packaging is going to impact the business and lastly, how can a business become a sustainable packaging.
That’s all for now.
Thank you for reading til the end.
