US-based breakfast food brand Seven Sundays has raised $6m in growth capital during its latest round of funding.
The company, which produces breakfast cereals that are gluten-free and/or grain-free, is set to use the money on NPD and environmental initiatives.
Minneapolis-based Seven Sundays wants to expand its supply chain programmes, which focus on upcycling, supporting regenerative agriculture and reducing packaging waste.
Seven Sundays’ recent funding round was led by a group of individual private investors along with several follow-on investors including Sidekick Partners, Clover Vitality and GRT SHT Ventures.
“From day one we have been on a mission to create better tasting and better-for-you cereals for people and their families,” Hannah Barnstable, the founder and CEO of B-Corp-certified Seven Sundays, said.
Just Food has approached Seven Sundays for further details on the fundraising.
Among the early investors in the company was Katjesgreenfood, the venture-capital arm of German consumer-goods company Katjes Group. In 2017, the unit bought 15% of Seven Sundays.
Earlier this year, Katjesgreenfood acquired a stake of around 10% in Mymuesli, a German supplier of customisable muesli, for an undisclosed fee.
