Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the ice cream category from April through June 2023, followed by Metro and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 80 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in ice cream in the Ukraine in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for ice cream category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate and vanilla as the most popular (by number of SKUs) ice cream variants. These were priced 6.97% higher than the average price of a ice cream SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, MegaMarket, and . According to the analysis, Takfur had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the ice cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of ice cream SKUs. However, to comprehensively grasp ice cream market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine ice cream market, buy the report here.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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