Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Asia Superstore offered lowest prices of the total SKUs within the soups category from April through June 2023, followed by Seiyu and Costco Japan. According to the analysis, the price range of $5 and below was the most competitive, with 14 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Asia Superstore had greatest share of lowest prices for individual SKUs in soups in Japan in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for soups category by the retailers tracked by GlobalData. Among variants, the tracker revealed chicken and noodles as the most popular (by number of SKUs) soups variants. These were priced 4.9% higher than the average price of a soups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Asia Superstore, Seiyu, Costco Japan, The Flying Pig and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Asia Superstore.
The report brings attention to the intricate pricing dynamics within the soups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Asia Superstore, Seiyu and Costco Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of soups SKUs. However, to comprehensively grasp soups market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan soups market, buy the report here.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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