Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Wegmans offered lowest prices of the total SKUs within the savory biscuits category from April through June 2023, followed by Coborns Delivers and Hannaford. According to the analysis, the price range of $5 and below was the most competitive, with 471 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Wegmans had greatest share of lowest prices for individual SKUs in savory biscuits in the US in Q2 2023.
Analysis of the quarterly price data showed that Staples offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed original; crackers and cheddar; crackers as the most popular (by number of SKUs) savory biscuits variants. These were priced 75.28% higher than the average price of a savory biscuits SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Wegmans, Coborns Delivers, Hannaford, Target and LIDLUS. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Wegmans.
The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Wegmans, Coborns Delivers and Hannaford stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp savory biscuits market in the US, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the US savory biscuits market, buy the report here.
