Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the herbs, spices & seasonings category from April through June 2023, followed by Supermarket Italy and Etailian Food. According to the analysis, the price range of $5 and below was the most competitive, with 97 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in herbs, spices & seasonings in Italy in Q2 2023.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed saffron; powder and ground; black pepper as the most popular (by number of SKUs) herbs, spices & seasonings variants. These were priced 0.78% higher than the average price of a herbs, spices & seasonings SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Supermarket Italy, Etailian Food, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.
The report brings attention to the intricate pricing dynamics within the herbs, spices & seasonings market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Supermarket Italy and Etailian Food stood out as prominent e-retailers, providing competitive pricing for a substantial number of herbs, spices & seasonings SKUs. However, to comprehensively grasp herbs, spices & seasonings market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy herbs, spices & seasonings market, buy the report here.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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