The Messenger: “Seven weeks after launch, Florida Gov. Ron DeSantis’s presidential campaign is entering a new phase of its online outreach and ground game – all of it fueled by his $20 million fundraising quarter, the largest haul of any first-time Republican White House hopeful in more than a decade.”
“At its center: the campaign’s in-house marketing team that has created and algorithmically message-tested 14,000 ads and related variations on Facebook and other social media platforms to curry supporters and convert them into donors and voters. The operation displays a level of ‘sophistication’ that other campaigns currently aren’t showing, one independent Republican digital guru told The Messenger.”
