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The second day of Amazon Prime Day is today, July 12, and the savings continue on the hottest tech, kitchen appliances, home goods and more. Whether you’re searching for deals on top-rated cooking appliances for your kitchen, trendy apparel to revamp your closet or a new Kindle to brush up on your reading list, there are countless markdowns worth taking advantage of right now. You’ll just need an Amazon Prime account to get access to all of the best deals of the year, which we’re hunting down for you before they end today.
Apple AirPods Pro (2nd Generation)
Save 20% on the Apple AirPods Pro (2nd Generation) with this Prime Day deal
Winix 5500-2 Air Purifier with True HEPA
Save 24% on the Winix 5500-2 Air Purifier with True HEPA with this Prime Day deal
➤Best Amazon deals: 10 Amazon Prime Day device deals on Amazon Fire Sticks, Echo Dot speakers and Ring cameras
Prime Day TV deals
Prime Day laptop deals
Shop lightning deals at Amazon
Shop headphone deals at Amazon
Shop Amazon device deals at Amazon
Shop appliance deals at Amazon
Prime Day jewelry and watch deals
Shop home furniture deals at Amazon
➤Walmart+ Week sale: This Walmart sale rivals Amazon Prime Day—shop 90+ deals on Ninja, Dyson and more
Shop grill and griddle deals at Amazon
Here’s the deal: Subscribe to our Perks and Rec newsletter for daily savings on all the things you want and need.
Shop patio furniture and outdoor deals at Amazon
Shop lawn and garden deals at Amazon
Shop home essential deals at Amazon
Here’s the deal: Subscribe to our Perks and Rec newsletter for daily savings on all the things you want and need.
Shop health and fitness deals at Amazon
Prime Day lifestyle deals
Shop lifestyle deals on Amazon
➤Style savings: Get early access to the Nordstrom Anniversary sale—save on Michael Kors, Spanx
What is Amazon Prime Day?
Amazon Prime Day is an annual two-day shopping event for Amazon Prime members. Each year, the sale is met with doorbuster deals on some of our favorite products—think huge savings on headphones, robot vacuums, air fryers and so much more. The exclusive two-day sale is available to both new and existing Prime members. Not an Amazon Prime subscriber yet? Don’t worry, you can sign up today to start saving.
When is Amazon Prime Day 2023?
The Amazon Prime Day 2023 sale started July 11 and is running through today, July 12. We’ll be keeping track of all the best Amazon Prime Day deals and live-tracking the savings throughout the sale.
Do you need an Amazon Prime membership to shop Prime Day deals?
Yes. Amazon Prime Day is exclusive to Prime members. The event features the best deals for those with a Prime subscription. If you’re not a Prime member, you can shop for these amazing deals by signing up for an Amazon Prime free trial or a Prime membership today.
How much does Amazon Prime cost?
A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.
➤Amazon Prime membership discount: Find out which Prime membership discount works for you
What should I buy during Amazon Prime Day?
If you’ve been waiting for deep discounts on TVs, laptops, kitchen appliances or robot vacuums, Amazon Prime Day has rare discounts on thousands of Reviewed-approved products. In years past, Amazon Prime Day has offered impressive savings on big-ticket items, making it the perfect time to invest in new gadgets and home essentials. If you’re looking to elevate your at-home entertainment setup, we suggest shopping for deals on top-rated smart TVs. Meanwhile, if you want to cook up restaurant-quality dishes at home, look to markdowns on customer-favorite air fryers and pressure cookers.
What are Amazon lightning deals?
Lightning deals are Amazon’s time-sensitive discounts offered on a product for a short period of time. They are available one per customer, until the time window for the deal ends or all the discounts have been claimed.
Do Prime Day deals change throughout the day?
Yes. Prices on Amazon and other online retailers can fluctuate on any day, but Prime Day prices are some of the lowest prices we’ll see throughout the year, and deals sell out fast — when that happens, the only product available may be from other sellers or at a less competitive price. Lightning Deals in particular, which are Amazon’s limited-time, limited quantity drops of best-selling products, are often claimed fast, and when they’re gone, they’re gone. Sometimes the best deal pricing does come back, but if you find a good price on an item you want, don’t wait, or you could miss out.
Are prime day deals the same on both days?
Amazon continues to release new deals over the course of the 48-hour Prime Day sales event. While the same deal may last both days, others are only available for a limited time, or will sell out fast. You can expect to find a whole batch of new deals on the second day of Prime Day, July 12.
How long is Amazon Prime Day?
Amazon Prime Day is typically a 48-hour shopping event. Although the deals are usually only available for two days, the sale is one of the best opportunities to score must-have gadgets and home goods with the best discounts.
When does Amazon Prime Day end?
Amazon Prime Day usually ends the night after the second day of the event. While some of the deals with the biggest discounts will sell out or expire at the end of the event, we’ll keep you updated on all the best Amazon deals to shop for before and after the event.
What stores offer competing Amazon Prime Day sales?
Although Amazon Prime Day is exclusive to Amazon, plenty of other popular retailers typically offer similar sales. Historically, we’ve seen competing sales on top-rated products at Walmart, Target, Nordstrom, Wayfair and Best Buy. If you still don’t have an Amazon Prime account by the time Amazon Prime Day 2023 rolls around, it may be a good idea to shop alternate retailers that offer price-matching services.
Shop Prime Day deals at Amazon
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Prices were accurate at the time this article was published but may change over time.
