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Update 1:00PM EST: We’re a little over halfway through the first run of Prime Day 2023, but the deals are still rolling in. If you’re just catching up, you’ve still got plenty of time to shop great discounts on tech, fashion, home essentials and more. Be sure to bookmark this page as we’ll be updating it throughout the day with price changes and new products added to help you shop smart. – Jon Winkler, Reviewed
Shoppers rejoice! Amazon Prime Day is today, July 11 and comes with a boatload of savings on everything you need for the rest of the year. You can update your meal prep with something special for your kitchen, revamp your closet with some fresh fashion or play your favorite books on the go with the help of a Kindle. Whatever you need, an Amazon Prime account gets you some of the best deals of the year and we’ve got them all right here for you to shop.
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TV Prime Day deals
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Here’s the deal: Subscribe to our Perks and Rec newsletter for daily savings on all the things you want and need.
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➤Style savings: Get early access to the Nordstrom Anniversary sale—save on Michael Kors, Spanx
What is Amazon Prime Day?
Amazon Prime Day is an annual two-day shopping event for Amazon Prime members. Each year, the sale is met with doorbuster deals on some of our favorite products—think huge savings on headphones, robot vacuums, air fryers and so much more. The exclusive two-day sale is available to both new and existing Prime members. Not an Amazon Prime subscriber yet? Don’t worry, you can sign up today to start saving.
When is Amazon Prime Day 2023?
The Amazon Prime Day 2023 sale starts today, July 11 and is running through tomorrow, July 12. We’ll be keeping track of all the best Amazon Prime Day deals and live-tracking the savings throughout the sale.
Do you need an Amazon Prime membership to shop Prime Day deals?
Yes. Amazon Prime Day is exclusive to Prime members. The event features the best deals for those with a Prime subscription. If you’re not a Prime member, you can shop for these amazing deals by signing up for an Amazon Prime free trial or a Prime membership today.
How much does Amazon Prime cost?
A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.
➤Amazon Prime membership discount: Find out which Prime membership discount works for you
What should I buy during Amazon Prime Day?
If you’ve been waiting for deep discounts on TVs, laptops, kitchen appliances or robot vacuums, Amazon Prime Day has rare discounts on thousands of Reviewed-approved products. In years past, Amazon Prime Day has offered impressive savings on big-ticket items, making it the perfect time to invest in new gadgets and home essentials. If you’re looking to elevate your at-home entertainment setup, we suggest shopping for deals on top-rated smart TVs. Meanwhile, if you want to cook up restaurant-quality dishes at home, look to markdowns on customer-favorite air fryers and pressure cookers.
Do Prime Day deals change throughout the day?
Yes. Prices on Amazon and other online retailers can fluctuate on any day, but Prime Day prices are some of the lowest prices we’ll see throughout the year, and deals sell out fast — when that happens, the only product available may be from other sellers or at a less competitive price. Lightning Deals in particular, which are Amazon’s limited-time, limited quantity drops of best-selling products, are often claimed fast, and when they’re gone, they’re gone. Sometimes the best deal pricing does come back, but if you find a good price on an item you want, don’t wait, or you could miss out.
How long is Amazon Prime Day?
Amazon Prime Day is typically a 48-hour shopping event. Although the deals are usually only available for two days, the sale is one of the best opportunities to score must-have gadgets and home goods with the best discounts.
When does Amazon Prime Day end?
Amazon Prime Day usually ends the night after the second day of the event. While some of the deals with the biggest discounts will sell out or expire at the end of the event, we’ll keep you updated on all the best Amazon deals to shop for before and after the event.
What stores offer competing Amazon Prime Day sales?
Although Amazon Prime Day is exclusive to Amazon, plenty of other popular retailers typically offer similar sales. Historically, we’ve seen competing sales on top-rated products at Walmart, Target, Nordstrom, Wayfair and Best Buy. If you still don’t have an Amazon Prime account by the time Amazon Prime Day 2023 rolls around, it may be a good idea to shop alternate retailers that offer price-matching services.
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Prices were accurate at the time this article was published but may change over time.