Customers can’t touch and feel the item they’re buying online—all they have to go on is what they see in the photos. We’ve all been doubtful about purchasing when the images are blurry, poorly lit, or generally unappealing. That’s why taking high-quality product photos is necessary to create an impactful eCommerce presence. They help customers understand your product better and encourage them to take the plunge and convert.
Knowing how to take high-quality product photos that convert is critical for any online business looking to succeed. That’s why we bring in this post tips and tricks for producing professional-looking product photos to boost conversions.
The Basics of eCommerce Product Photos
Taking amazing product photos starts with the right preparation. It’s essential to be organized and have everything you need. Here are the things to sort out to make your product photography a breeze.
Equipment
Equipment is the basic requirement for any shoot. For product photography, you will need the following:
- DSLR Camera
- Tripod
- Lighting equipment (Softbox, flash gun, reflector, etc.)
- Wireless Trigger
- Backdrop
Setting Up
Once you have gathered the necessary equipment, set up for the shoot. Start with setting up the backdrop and then arrange the lighting equipment. You can use a white backdrop that keeps the product in focus or custom-made backdrops to create an atmosphere that suits your product.
Necessary Considerations
The key to successful product photography is in the details. Consider whether you want to shoot in natural or artificial light. Natural light is ideal when shooting lifestyle images but is complex to manage due to the sun’s movement. Artificial light is easy to manage but requires more investment in equipment and a studio.
Other considerations include anything enhancing the product’s impression on the customer. These include image type, props, and angles.
Tips for Taking Product Photos That Boost Conversions
Here are the tips to help you take product photos that give customers the push needed to convert.
Pick the Right Angles and Backgrounds
Angles are the secret sauce to highlighting your product’s best features. They provide depth, dimension, and a sense of perspective. Consider the unique aspects of your product and experiment with various angles to find the most flattering one.
While angles lend character to your product, the background plays a crucial supporting role. A well-chosen background can complement your product, enhance its visual appeal, and evoke the desired emotions. A clean and uncluttered background, such as a solid color, can direct the viewer’s attention solely to your product.
However, experiment with more creative backgrounds when they align with your brand’s aesthetic.
Photograph All Colors and Styles of Your Product
Photographing all colors and styles of your products eliminates customer hesitation and opens up a world of possibilities for your business. Each color or style variation is an opportunity to attract different customer preferences. What might not catch the eye of one potential customer might be the perfect match for another.
Context Is Important
You stumble upon a sleek and stylish product, but here’s the catch—it’s floating in mid-air against a plain white background, completely devoid of context.
This tells why context is crucial when it comes to product photography. Adding context to your product photos helps potential customers visualize how the item will fit into their lives, making it easier to imagine themselves using and enjoying it.
Avoid Zooming
Zooming in on your product may seem like a good idea to highlight its intricate details, but it comes at the cost of image quality. The more you zoom, the more you sacrifice clarity and sharpness. Suddenly, the product photo becomes a pixelated mess that fails to impress potential customers.
Instead, you should move closer to the product or use a higher focal length prime lens to take close-up shots with sharpness and clarity.
Showcase Detail
The intricate features, subtle textures, and fine craftsmanship can make all the difference in capturing your audience’s attention and inspiring them to click that “Buy Now” button.
When shopping online, you can’t physically touch or examine the product. So, the responsibility falls on your product photos to bridge that gap and provide an appealing experience. Closely highlighting the details allows potential customers to get up close with your product, enabling them to appreciate its quality and value.
Edit and Resize
Capturing great shots is just the beginning. Ensuring your product photos influence customers to purchase requires your photos to be flawless. That’s where editing and resizing come in.
Editing enables you to enhance colors, adjust highlights and shadows, and refine details. It also allows you to ensure consistency across your product catalog. You can use a background remover to replace it with a solid color, ensuring your background is consistent and doesn’t have unwanted elements.
Resizing is also an essential step in optimizing your product photos. In the fast-paced world of online shopping, attention spans are short, and loading times matter. By resizing your images to an appropriate file size, you reduce their loading time, ensuring a seamless browsing experience for your customers.
Key Takeaways
In e-commerce, your product photos are the closest thing customers have to experiencing your products firsthand. You can achieve more than you bargained for if your online store contains high-quality product photos.
Establish a strong brand presence, build trust with your audience, and driving conversions like never before–all of it can be achieved with the tips to take e-commerce product photos discussed in this article. Let’s recap:
- Proper preparation is crucial for successful product photography, including gathering the necessary equipment and setting up the backdrop and lighting.
- Pick the right angles and backgrounds to highlight your product’s best features and create a visually appealing composition.
- Photographing all colors and styles of your products caters to different customer preferences.
- Adding context helps potential customers visualize how the product will fit into their lives and what value it will add.
- Avoid zooming in excessively on your product, as it sacrifices image quality. Move closer to take close-up shots or use a higher focal length prime lens.
- Showcase your product’s details to highlight textures and unique features that help customers understand the product better.
- Edit photos to ensure your photos are flawless, and resize to reduce their file size to maintain faster load times.
