The latest trend in broadcast sports, and television in general, is streaming services, and they’re slowly replacing cable and satellite subscriptions as the preferred way to watch sports, news, and entertainment programs.
Many, if not most, pro sports teams have been slow to adapt to this new trend, but one NBA team has just joined the streaming revolution.
The Utah Jazz are launching a company named SEG Media that will stream the team’s games over the air free of charge.
The Utah Jazz have joined the Suns and Golden Knights in ditching cable TV.
The Jazz are launching their own production company, SEG Media, and streaming service.
Starting this fall, 3.3 million residents in Utah and beyond can watch local game broadcasts over the air for free. pic.twitter.com/Thp8SWA0hM
— Front Office Sports (@FOS) June 20, 2023
For decades, the only way to watch NBA games was on a major network such as ABC or, previously, NBC or CBS, and those networks would typically only televise a certain number of games on weekends.
Then came the advent of cable television, which allowed fans to watch every game their team played, but it required them to purchase a subscription, which is a burden for the numerous American households that are considered working poor.
But these days, streaming services allow those fans to watch games at a lower price point or even for free.
The Jazz started a rebuilding process last summer when they traded away All-Stars Rudy Gobert and Donovan Mitchell after maxing out their potential as a group.
The team was expected to fall into the basement this season, but they started 10-3 and were rather competitive throughout the schedule.
Utah has some good and intriguing young players, such as Lauri Markkanen, Jordan Clarkson, and Walker Kessler to build around, not to mention a collection of future draft picks that could yield some excellent players.
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