The Pixel 8 didn’t make an appearance at Google’s I/O conference, but the company did launch the Pixel 7A — its budget-minded alternative to the Pixel 7. That’s a win for Pixel fans, since the 7A offers many of the same benefits as the Pixel 7 — including a great camera and the new Tensor G2 processor — for $100 less.
But it also makes me wonder whether Google’s A-series phones are beginning to overshadow its flagship Pixels.
Now that Google has narrowed the gap between the Pixel 7 and 7A, it should think more carefully about its target audience for the Pixel 8. If the Pixel 7A is for those who want a basic Pixel experience without compromising on performance and camera quality, and the Pixel 7 Pro is for photography enthusiasts, then who’s the Pixel 7 for? That’s the question I’m hoping Google answers with the Pixel 8, along with some other routine improvements to software support and battery life.
Google typically releases new Pixel phones in the fall, so we’re expecting to learn more about the Pixel 8 in a few months.
The Pixel 8 needs to stand out from Google’s next A-series phone
With the Pixel 8, Google needs to do more to make its upcoming mainline Pixel phone stand out. The $499 Pixel 7A already has many of the features most people are looking for in a new phone, such as a great camera, smooth performance, easy-to-use software and decent battery life.
The main differences between the Pixel 7 and 7A come down to the former’s slightly more durable design, larger screen and battery share. That latter feature lets you charge compatible accessories by resting them on the back of the phone, essentially turning it into a wireless charger. The Pixel 7 also has a larger camera sensor that’s more light sensitive according to Google, but I didn’t notice much of an improvement when comparing photos from both phones.
The Pixel 7 and Pixel 7A feel like they’re targeting the same audience: Android fans who want a general-purpose phone with a great camera and a reasonably sized screen. The Pixel 7 Pro stands out for its larger screen, extra telephoto camera and macro photography. It also comes in a 512GB storage option, unlike the Pixel 7, and has a screen with a higher, 120Hz refresh rate for even smoother scrolling. Case in point: There are plenty of factors that distinguish the Pixel 7 Pro from the Pixel 7, but not as many that differentiate the Pixel 7 from the 7A.
Moving forward, there are a few changes Google could make to fix that. Perhaps it could slightly increase the Pixel 8’s display size to 6.4 inches instead of 6.3 inches. That would put more distance between the Pixel 8’s screen and a future Pixel 8A, assuming Google keeps the same 6.1-inch display size for upcoming A-series phones.
Google could also give the Pixel 8 a speed boost when it comes to charging, since the Pixel 7 and Pixel 7A offer similar charging speeds (up to 18W on the Pixel 7A versus up to 21W on the Pixel 7). Increasing the charging speed to create more of a gulf between the Pixel 8 and the Pixel 8A could make the case for buying the Pixel 8 a little stronger. Increasing the base storage of the Pixel 8 to 256GB, much like Samsung has done with the Galaxy S23 Plus, along with offering an additional 512GB storage option could further distinguish the Pixel 8 from a future Pixel 8A.
These changes combined with the existing differences between the Pixel 7 and 7A could certainly make the Pixel 8 feel like a compelling choice over upcoming budget Pixel phones. Of course, this is assuming Google maintains its current strategy of releasing new flagship and Pro phones in the fall and a cheaper A-series phone in the spring or summer time frame.
Extended Android version support
Software is a big part of what makes Pixel phones so appealing, from the call assist features in the phone app to Google’s clutter-free version of Android. The problem, however, is that Google generally offers Android version updates for only three years following a Pixel phone’s release.
Though it does provide security support and other updates beyond that point, Google lags behind Samsung and Apple when it comes to operating system version support. Samsung typically offers up to four generations of Android platform updates on new phones, while Apple’s most recent software is compatible with iPhones as old as the iPhone X and iPhone 8 generation, which launched in 2017.
If Google could match Samsung’s four years, or surpass five years, that would make the Pixel line even more competitive.
Longer battery life
Battery life can never feel long enough, which is why I’m hoping to see some improvements in the Pixel 8. The Pixel 7’s battery life was long enough to get through a full work day and then some in my experience. But I’d want to pack a charger if I expected a particularly long day.
The Pixel 7A also performed better than the Pixel 7 in CNET’s three-hour battery test, during which I streamed a YouTube video at full brightness and tracked the battery percentage at each hour. It would be great to see Google make some improvements in this regard on the Pixel 8.
Pixel 7A vs. Pixel 7 battery test
| Pixel 7A | Pixel 7 | |
| 1 hour | 96% | 95% |
| 2 hours | 90% | 88% |
| 3 hours | 85% | 81% |
We won’t know what to expect from the Pixel 8 until Google announces its new phones, which will likely happen in the fall. The camera has been a focal point for Google’s Pixel series, so I’m expecting to see some advancements in that area, along with a new version of the Tensor processor in the Pixel 8. If Google makes those changes while offering longer battery life, additional Android support and more exclusive features that differentiate the Pixel 8 from its A-series phones, Google’s next $600 phone could be a hit.
