Are you a newbie Etsy seller or thinking of starting your own store on the platform?
Aside from ironing out your offerings and store concept, you also have to give ample attention to making your store as personal as possible. The personal touch, after all, is what sets Etsy stores apart from other online shops.
How exactly do you integrate a personal human touch to an online store? With a physical store, it feels more doable when you’re interacting directly with customers.
Therefore your next best option with an online store is to maximize your Etsy bio and product descriptions by peppering them with personalized text.
In this article, you’ll learn how to generate a great Etsy Bio and buyer-friendly product descriptions. We’ll show you tips you can follow along with tools you can use to draft your text with ease.
What Makes a Great Etsy Bio?
A great Etsy bio achieves two things: it humanizes the Etsy store by introducing the person/team behind the brand; and it helps a store rank on search engines when optimized with keywords.
How do you achieve both? Here are 5 tips to keep in mind when writing your Etsy bio:
1) Introduce Yourself in a Friendly Manner
Write in such a way that mimics how you would introduce yourself to a buyer face to face. Imagine a quick conversation – what’s your name, where are you from, how did you get in the business.
You might even want to write about your hobbies and interests if you feel they’re relevant.
Share as much or as little as you like as long as you don’t include overly personal and confidential information like your exact location or home address, bank details, etc.
Writing in a friendly manner brings you closer to your buyer. They’re more likely to buy from your store if they find you relatable.
2) Demonstrate your Expertise in a Non-Technical Way
While you still want to come off as friendly and relatable to your target buyers, you also want to gain their trust as an expert in your field. Your bio is the best place to do that.
How do you demonstrate your skills without going too technical? Perhaps start with your history and what inspired you to open your shop.
You could also highlight your college degree if it’s related to your shop. If you’ve trained under a renowned expert in your field, you can include that as well.
If you’ve received accolades, the bio is a nice space to show them off. But don’t overload your bio with a press dump. No one likes a show-off.
3) Highlight the USP of Your Store Offerings
Do you make your products by hand? Do you source your materials in your community to support homegrown manufacturers?
Your Etsy bio is a space for you to emphasize the unique selling point or USP of your store. Just a sweeping overview will do. You can go into detail in your product descriptions.
4) Link to Your Social Media and Web Presence
Linking to your social media, blog or website gives your customers other ways to reach out to you and get to know you better.
Adding links to your bio also feeds into your SEO juice.
5) Research and Incorporate High-Ranking Keywords Relevant to your Store
A basic keyword research will do. The simplest type of keyword research you can do is to search for your product offerings on Etsy’s search field and see the top suggested keywords.
Be sure to incorporate the keywords as naturally as possible into your bio. Don’t overload your text with primary keywords as this could get you flagged for keyword stuffing.
Also, this goes without saying: refrain from using high-ranking keywords in your niche if they have nothing to do with your products.
How to Draft an Etsy Bio if You’re Not a Writer
If you’re not confident with your writing skills or you simply need help to start, here’s some good news for you. CF Spark Writer, Creative Fabrica’s suite of text generator tools, has a specific Etsy Bio Generator which can help you craft your bio in seconds.
Here’s how you can use the Etsy Bio Generator:
1) Go to CF Spark
You’ll find this under the Tools Tab > CF Spark.
2) Head to CF Spark Writer
Click Create Texts to get started.
3) Go to Etsy Store Bio Generator
Input the required information: what kinds of products you sell, your store name, why did you open your store, what year you started, your name, plus something about you.
Some fields are optional, but we highly recommend filling them in to make your bio more personal.
1) Choose your Language
Use English if you’re targeting a wider international audience, or your native language if you’re keen to grow your local audience.
2) Click Create Content
With all the info you uploaded, the Etsy Bio Generator will draft a short and sweet Etsy bio. You can then copy and paste it in your Etsy bio page, make a few tweaks to make it even more personal.
What Makes a Great Etsy Product Description?
Like your Etsy bio, a great Etsy product description has two tasks: to rank on search engines and to convert browsers into buyers.
Why do you need your product description to rank on search engines? Simple – that’s how prospective buyers find your product on Etsy. No matter how great your product is, it won’t be on people’s radar if you don’t optimize it with the keywords that your buyers are searching for.
Landing on people’s search results is not enough. Once you get people to click on your product, you’ll want your product description to compel them to buy.
So how do you achieve both things at once? Here are 5 tips to write a buyer-friendly and SEO-friendly product description:
1) Start with your high-ranking keyword
Be sure to include your primary keyword in the first few words of your product description. This gives search engines a quick clue as to what your text is all about, helping you rank higher on their results.
2) Keep your product info short, sweet, and easy to read
Buyers are not necessarily voracious readers. So keep your descriptions to a minimum. Start with a relatable use case, keep your paragraphs short (with 1 to 3 sentences maximum), and keep your language friendly and casual.
3) Use subheadings to organize your description
If you have a lot of information to share about your product, break down your description into sections. Use subheadings to give readers a gist of what each section tackles and make use of bullet points.
4) Address your buyer directly
As with your Etsy bio, you want your buyers to feel comfortable reading your product description. Write it the way you would talk to a customer in a store. Using you and/or your is a quick way to do this.
5) Utilize tags, attributes, and categories well
Keyword stuffing can get you flagged, but Etsy offers sellers other ways to optimize their product descriptions. You can use the tags, attributes, and categories for each product description to help you target even more specific keywords.
Can You Write a Great Product Description if You’re Not a Writer?
The short answer is yes, you can. CF Spark Writer also has an Etsy Product Description Generator which, like the Etsy Bio Generator, drafts Etsy-ready text in seconds.
Here’s how you can use the Etsy Product Description Generator:
1) Go to CF Spark
You’ll find this under the Tools Tab > CF Spark.
2) Head to CF Spark Writer
Click Create Texts to get started.
3) Go to Etsy Store Product Description
Input the required information: product, color material; keywords to include (here’s where you can include your primary keywords), unique features to list.
Some fields are optional, but we highly recommend filling them in to make your product description more compelling and accurate.
For the fields – Who is the product meant for? And How can it be used?, you can type in your own ideas manually or use AI to identify them for you.
1) Choose your Language
Use English if you’re targeting a wider international audience, or your native language if you’re keen to grow your local audience.
2) Click Create Content
With all the info you uploaded, the Etsy Product Description Generator will draft a short and sweet product description. You can then copy and paste it in your product page, make a few tweaks to make it even more personal and friendly.
Use AI Tools to Run Your Etsy Shop with Ease
Running an online store on your own or with a small team, it’s easy to neglect features like your Etsy bio and product descriptions. But these features are very important in making your business a success.
So don’t hesitate taking advantage of AI tools such as CF Spark Writer’s Etsy bio and product description generators. Using such tools can help you draft marketing materials more professionally, even without any writing background.
