Twitter will begin winding down its legacy verified program on April 1, the social media company said in a tweet on Thursday, including removing legacy blue checkmarks from accounts.
The move comes after Twitter on Thursday said its paid subscription program, Twitter Blue, is now available globally. It was already available in the US and a handful of other countries.
Twitter Blue, which costs $8 a month on the web and $11 on iOS and Android in the US, gives users a host of perks on the social media site, including a blue checkmark next to their name and the ability to edit tweets and upload higher quality videos. Companies will pay $1,000 a month for a Twitter Blue in the US. Twitter also says more features like prioritized ranking in replies, mentions and search as well as seeing few ads are coming soon.
Prior to CEO Elon Musk’s leadership, verified Twitter accounts were free and dedicated to members of the public, celebrities, journalists, politicians, brands and other notable figures. The transition from free verified accounts to a paid subscription program is one way Musk is attempting to make the platform more profitable.
