Discover the newest best reads for discovering your brand authenticity, influencing consumer … [+]
A study by F1000Research in 2021 found that transformational entrepreneurship has an incredible effect on a leader’s personal readiness for change, psychological resilience, and employee performance.
Meanwhile, another case study from the International Journal of Entrepreneurial Behavior & Research gives valuable insights into how entrepreneurial firms are creating and seizing opportunities using innovative practices, digital technologies, and key organizational values.
While it is impossible for every business endeavor to be successful, the key to transforming your entrepreneurship goals into effective plans of action is to discover your genuine brand authenticity, recognize the best ways to connect with your customers, and have a strong supporting team to help you along the way.
The following books on this list will help any business leader and entrepreneur that is looking to elevate their business ideas and build a highly successful business.
1. Jeremy Delk – Without a Plan
Jeremy Delk’s Without a Plan: A Memoir of Unbound Action and Failing My Way to Success is for the entrepreneur that is looking to find personal and professional career growth by following a forward-moving approach when it comes to overcoming moments of failure, building authenticity, and finding true happiness.
It is a story of how a smart and confident man with a passion for disrupting industries has been able to navigate life’s inevitable challenges and dive headfirst into the business world. Like so many entrepreneurs, Jeremy Delk started his journey without a plan but now lights the path for Fortune 500 companies across the globe.
‘There was a pattern emerging in my life that dictated that the second I got bored, I’d make a move. Luckily, I was never short of ideas.’
Delk shows us that success can be achieved through a variety of innovations and as many ideas as possible, rather than only relying on one truly amazing concept. Despite some missteps, his businesses have generated hundreds of millions of dollars in revenue, hundreds of well-paying American jobs, and recognition as one of Inc. 500’s fastest-growing companies.
2. Ben Sachs – All Rise
Ben Sachs began practicing law as a lawyer at Sidley Austin and a strategic management consultant at Storyblocks and the Boston Consulting Group. Since then, he has held the position of president of The Landing Group and taught law students at the University of Virginia School of Law. He is regarded as an authority in management, strategy, negotiation, and communications.
In his book, All Rise: Practical Tools for Building High-Performing Legal Teams, Ben explains how lawyers can advance in their careers by setting themselves apart not just through their legal work but also through their capacity to assemble outstanding legal teams.
Along with informing readers how to turn common challenges into constructive action, Ben empowers leaders to utilize ‘tools that create an environment where ownership can thrive’ to prevent the potential of ‘unraveling’ and ‘strike the right balance.’ He believes that the greatest legal professionals see the world in a different light and that the right practices and tools can make all the difference in any industry.
But this book isn’t just for legal professionals, leaders from any industry can use these practical tools for building high-performing teams. This can include trusted tools for conflict resolution, team communications, monitoring organizational health, and other implementations that allow managers to align teams beyond traditional management training. Ultimately, Ben Sach’s book demonstrates that having the right tools in your business toolbox helps leaders align and put teams first.
3. David Allison – The Death of Demographics
When it comes to how global B2B and B2C brands can create engaging values-driven strategies, the truth is out there.
In his new book, The Death of Demographics: Valuegraphic Marketing for a Values-Driven World, David Allison provides a do-it-yourself approach to understanding what your target audience values and how you can improve marketing effectiveness with valuegraphics.
Instead of focusing on only the demographics and psychographics that influence consumer behavior, valuegraphics focuses on what drives and unites consumers on a deeper level. As the founder of the Valuegraphics Project, David argues that the traditional ways we research and define our target audiences is becoming ineffective. That instead, aligning our shared human values can be far more powerful. As a result, global companies can transform themselves into more customer-centric and values-driven organizations.
Building Highly Productive Team Takes Work
If you are looking to take the next step in your business venture or are just getting started, these books will offer any business leader or entrepreneur practical advice on how to thrive. Move forward without a plan but with positive thinking, build a highly productive team with the right internal tools, and focus on the core human values of your customers to build trust. These are the key elements that will help your company experience forward-moving growth in the new year.
Editor’s note:
https://f1000research.com/articles/10-887/v1 Gunawan M, Wijayanti R, Chrisanty FN et al. Transformational entrepreneurship and its effect on readiness for change, psychological capital, and employee performance: evidence from an Indonesian bank. F1000Research 2021, 10:887 (f1000research.52480.1)
