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Voff Premium Pet Food enters new market with Energique deal

Voff Premium Pet Food enters new market with Energique deal
Voff Premium Pet Food enters new market with Energique deal


Sweden’s Voff Premium Pet Food has pounced for Energique, marking its first foray into the Dutch cat and dog food market.

Stockholm-based Voff, which bolstered its presence in the UK last year with the purchase of Nova Dog Chews, has largely built its business through M&A with Leo & Wolf the company’s only in-house brand.

The deal for Energique, based in Wetterkant, Gorredijk, adds another pet food manufacturing facility to Voff’s roster. The Swedish firm’s portfolio is made up of the brands Dibo, Barfgold and Haustierkost, manufactured in Germany, and the Oscar and Rauh lines produced in Finland. It also supplies the Nutriment brand from the UK and is also the owner of the AntiForte supplements range.

Energique was set up in 1988 and produces natural, raw pet foods for cats and dogs. Current owners since 2015, Esmae Minne and Karel Nijholt will exit the business over the course of the year before handing over operations to Voff’s incoming managing director Jan Fokko Nijdam.

Financial terms were not disclosed for the Energique transaction, which mark’s Voff’s ninth since the business was founded in 2014, according to a statement.

Voff CEO Mårten Bernow said: “This acquisition broadens Voff’s geographical footprint and strengthens our position in central Europe. Energique has a strong brand known for its exceptional quality, an outstanding production facility and the company shares our passion for enabling healthier and happier pets.”

Energique’s Minne and Nijholt added: “We are very proud of the great journey we have had building Energique. We trust that Voff is the right new owner to further develop Energique into the future.”

The company’s portfolio, which is based on ingredients free from beef, gluten and grains, also includes pet food incorporating buffalo worms as the main protein. Last year, Voff sold a majority share in the business to Nordic-focused private-equity firm Axcel.



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