After running this blog solo for the first six years after its creation, I made the decision to take this little baby that I had birthed years ago and grow it into something more [like an actual functioning human with a full personality]. In 2017, Living in Yellow went from a one-woman show to what it is now, a business run by 10 talented [and kind-hearted, funny] women. While you’ll still hear from me and the occasional awkward moment [don’t worry, they still happen frequently], LIY has turned into a home for hundreds of thousands of women to stay current on the latest trends that we actually want to wear [no feathers and wings here], a cozy cocktail to snuggle up to, tips and tricks on self-care and how to stay sane as a woman in today’s world, but even more than that – a community to connect with one another and walk through the highs and lows beside. We’re so excited you’re here for the ride! Get to know the team…
Founder + CEO
12 years ago today I hit publish on my very first blog post not knowing an ounce about what in the world I was doing or entering into. I sat at a desk in our den, staring at the wall thinking “what should I call this thing?!” and then I turned my head and saw a yellow sweater hanging in the closet. That little yellow sweater turned into a vision of what it means to “live in yellow” and here we are. LIY to me is a place to be a bright light, to bring a little bit of joy, laughter, and vulnerability in hopes that others can connect and feel uplifted or at least, a little more sane knowing there’s somebody else out there with the same wild fears, anxieties, dreams, etc. In 2017, Living in Yellow went from a one-woman show to what it is now, a business run by 10 talented [and kind-hearted, funny] women. While you’ll still hear from me and the occasional awkward moment [don’t worry, they still happen frequently], or see an outfit [errr…a thousand] snapped in my bedroom mirror, LIY has turned into a home for hundreds of thousands of women to stay current on the latest trends that we actually want to wear [no feathers and wings here], a cozy cocktail to snuggle up to, tips and tricks on self-care and how to stay sane as a woman in today’s world, but even more than that – a community to connect with one another and walk through the highs and lows beside. We’re so excited you’re here for the ride! Get to know the team…
One item I can’t live without: My Planner! This thing is my sanity saver day in/day out! If it’s a thought, to-do list item, dinner plan, meeting, daily habit, it goes in there!
ERIN’S FAVORITE THINGS:
Director of Operations
If there’s a spreadsheet to be lost in, you can find Steph in it. Our Director of Operations, Steph is single-handedly responsible for any structure that exists here at LIY. Between communicating with our amazing brand partners, organizing blog content, managing the team and making sense out of my chaos on the daily, Steph loves organization *almost* as much as she does the latest recipe she came up with from scratch. More than that, she loves spending time at home with her 3 kiddos and husband. Give her a new puzzle to be put together, the coziest candle to burn and new sprigs of something green growing out of her garden, and you’ve just explained the perfect day in Steph’s world.
My guilty pleasure: I want my answer to be “fresh flowers in my house at all times.” While that is mostly true, we’re all friends here so I can tell you the guiltiest of guilty pleasures. Ice Cream in bed while streaming the latest thing I’m watching (usually something along the lines of The Circle, The Crown or Ted Lasso).
STEPH’S FAVORITE THINGS:
Director of Marketing
Meet Cassidy, our Director of Marketing! You will find her overseeing the LIY brand, keeping our website in tip top shape, editing video, designing our planners, journals, + merch, creating jaw dropping graphics, and educating the LIY team on sustainability or social causes. On the weekends, you can find Cassidy doting on her two pups and on-the-go husband. As an Enneagram 6, you can feel at peace knowing she’ll be prepared for any emergency. With a passion for thrifting, interior design and an eclectic style, you can always expect to discover the best unique find thanks to Cassidy [fun fact: she also wins “cutest home office” award on the LIY team.]
Go-to Netflix series: Probably Grey’s Anatomy or The Office!
CASSIDY’S FAVORITE THINGS:
FASHION & DESIGN SPECIALIST
If there’s a trend to be tried, Hannah is the first in line to test it out. Our Fashion & Design Specialist, she is our trusted source on all things what to wear, where to buy it, and the best price to be had on it. When she isn’t searching for the newest pieces for, Shop Living in Yellow, she is sharing her finds on social media, whipping up the latest weekly roundup blog post and clipping current fashion magazines with drool-worthy inspiration. Outside of being a master of getting dressed, she’s an energetic mom to 2 of the cutest kiddos, loves a good workout, wife and can be found trying out any cookie she can get her hands on, all while watching a throwback Friends or The Office episode. She brings the energy to any room [or Facebook Live] and will forever be the life of any party.
Favorite fashion trend: Puff Sleeves, Ruffles and Mesh Cut Out Details!
HANNAH’S FAVORITE THINGS:
CONTENT CREATOR
She’s as witty as she is sweet, Claire is one of our Content Creators and our official LIY Book Club aficionado. Between writing blog posts that will make you LOL, curating questions that will get your brain turning for our next book club discussion and snappin’ her feminine style [blush is her middle name], you can find her living life on the lake with a beer in hand and a fishing pole in the other. While she may not succeed at keeping houseplants alive, she is succeeding in keeping girls nights out a thing and 100% believes that the latest beauty trend is meant to be tried.
On a Friday night you can find me: Snuggled up with a glass of vino in one hand & a good book in the other!
CLAIRE’S FAVORITE THINGS:
Content Creator
Another Content Creator here at Living in Yellow, Lauren also doubles as our Amazon Queen and is the reason why we’ve all hit checkout more times on Prime in the past year from our Facebook Group than we’ve told our significant other “I love you”. More than 2-day shipping, Lauren values time with her family which consists of two little boys and one full-grown man [also known as her husband] who loves to be on the go checking off the season’s latest bucket list. With dreams of living on the water [an inflatable pool is currently keeping said dream alive] and a deep appreciation to 2000’s hip hop, Lauren is always up for an adventure while secretly hoping she can hang out in the tub with a glass of wine.
If I could travel anywhere, I would go: ITALY! Pizza, pasta, wine, and views! 4 of my favorite things!
LAUREN’S FAVORITE THINGS:
Content Creator
When Katy isn’t writing blog posts, offering up the latest style suggestions, leading our Ambassador program and sharing her most recent Amazon finds, you can find her doing what she does best – belting out her note-worthy vocals in her band, Maybe April. This Enneagram 3 can be found cheering on the Arkansas Razorbacks, venturing out on the latest & greatest outdoor adventure, spending time with her family and friends and crafting up her beloved homemade lattes most mornings. Katy and her hubby just welcomed baby Denver to the family!
My guilty pleasure: watching hard hitting TV like “Love Is Blind” and “Married At First Sight”
KATY’S FAVORITE THINGS:
Photographer
The reason I ever look good, Macy is the girl behind the camera snapping all of the best angles and editing out my many flyaways! When she isn’t behind the camera, you will find Macy canning home grown veggies, revamping an old piece of furniture, and enjoying life with her sweet family. Macy welcomed a new baby girl in May and we instantly fell in love with her!
MACY’S FAVORITE THINGS:
Community Support Specialist
If there is a conversation to be had, Jen is the one having it. Say hello to Jen, Our Community Support Specialist. A master at answering questions, offering product suggestions, or pointing our community in the right direction. When she isn’t Chatty Cathy, you can find her living in Instagram-land sharing the best deals, or on the blog using her witty writing skills. Jen is the life of the party and has a heart bigger than Idaho [aka the new place she calls home].
My first job was: Hogi Yogi (master sub-sando maker)
JEN’S FAVORITE THINGS:
Operations Assistant
Keeping us organized in alllllllll the ways is our girl, Devon. As our Operations Assistant, Devon organizes the details of the content we’re bringing to Y-O-U to make sure we’re covering all the bases. She analyzes data, prepares presentations for our team meetings and keeps our magic closet stocked with all the things our office needs to run smoothly. [It’s not really magic, but Devon’s organization makes it feel that way!] When she’s not keeping our ducks in a row here at LIY, you’ll find her running – sometimes for fun, sometimes as she’s chasing after her two boys [& husband]!
If I were an animal, I would be: My dog! He has the LIFE!
DEVON’S FAVORITE THINGS:
Get to know these 8 powerhouse women who share their daily looks, opinions, and talents with us on a regular basis. With a mission to create an online space here at Living in Yellow that more fully represents and serves our community, we launched our Ambassador program in the spring of 2021. We know you are going to love these ladies as much as we do!
Living in Yellow is a life + style brand that provides a fun space for girlfriends to gather and feel empowered through real talk and attainable fashion.
