My Blog

Rolls-Royce Records Record Sales in 2022

Crypto winter, inflation, and a possible recession haven’t dampened wealthy car buyers’ enthusiasm for the Rolls-Royce. On the contrary, the high-end automaker clocked record sales in 2022, making it clear plenty of people are still ready to shell out a half-million dollars for a name synonymous with luxury.

Martyn Lucy | Getty Images

CNBC reports that the BMW-owned company “delivered 6,021 cars last year, up 8% over 2021 and the first time the company crossed the 6,000 mark.” The same article quotes Rolls CEO Torsten Muller-Otvos, who said his company hasn’t “seen any slowdown or downturn. We haven’t seen any negative impact.”

While CNBC’s article notes that Rolls-Royce opened “an invitation-only private office in Dubai” to cater to its VIP customers, it reports that the United States was the biggest marketplace for Rolls buyers in 2022. Thirty-five percent of the company’s sales of its $500,000-plus vehicles came from American buyers, with China coming in second for sales at 25%.

Here’s more about the company’s banner year:

The company’s SUV, the Cullinan, was its bestseller in 2022, making up about half of global sales, Muller-Otvos said. Its Ghost model accounted for over 30% of sales, while the Phantom accounted for about 10%.

Meanwhile the automaker’s biggest launch of 2022 was the Spectre, Rolls-Royce’s first electric vehicle and the beginning of its plan to become fully electric by 2030.

According to CNBC, 300 US customers had already preordered the $413,000 Spectre before Rolls-Royce revealed the EV version of the rebooted model. While Muller-Otvos indicated orders kept climbing, he did not provide actual numbers.

The CEO also said that should there be a full-blown recession, Rolls-Royce is insulated against an economic downturn thanks to a hefty backlog of orders it will fulfill throughout the year.

While he wasn’t ready to decisively declare another great year to come, Muller-Otvos sounded a positive note, saying he is “cautiously optimistic about us delivering another strong year in 2023.”

Related posts

How to Choose the Right Debt Provider for Your Business


How To Prepare Your Team


Kevin O’Leary on Main and Innovating to Construct a Higher Virtual Asset Market


Leave a Comment