The real estate industry is extremely competitive. A startling 87% of new real estate agents fail within the first five years, and one of the biggest reasons is an inability to successfully promote oneself. The median pay for real estate brokers was $56,730 in 2017, according to the Bureau of Labor Statistics (BLS). The top 10% of real estate brokers, on the other hand, made more than $150,000 each year. Taking these numbers into account, it is no wonder why the real estate industry is so competitive and difficult to survive in.
One basic difference between being average and being in the top 10% is that the finest real estate agents advertise themselves extremely well. And if you start doing the same, your company will skyrocket.
Effective Marketing – What It Takes to Achieve?
Real estate agents continue to play an important role in the home-buying process. Nowadays, buyers are more inclined to conduct more internet research before engaging with specialists. According to a recent survey, 92% of home buyers conduct internet research before purchasing a home. Therefore, real estate agents must have an internet presence. You’re passing up a huge opportunity if you’re not engaged, interacting, and networking online. Here are some marketing tips for real estate to win the marketing game.
1) Be Active on Social Media
When considering your online presence, make sure you’ve created social media profiles on all of the major sites, such as Facebook, Twitter, and Instagram. Interact with users, post high-quality images of your properties, and promote them. Social media is an important, active part of a well-balanced personal brand. So, take care of it.
2) Make Your Content Shareable
Most real estate investors want to show off their new home to their relatives and friends. So, how can you use it? Add social share buttons that allow customers to email and share any properties online to make it easy for them. Make plans for and advertise open houses to get first-buyer support.
3) Go for Local Sponsorship
Participate in and assist in funding local activities. Consider volunteering at a local festival, sports team, or school concert. This will gain you space on T-shirts, booklets, marketing campaigns, posters, and other promotional materials. You may also engage a digital marketing company to assist you in implementing your local brand strategy so that you can focus your time and effort elsewhere. It’s occasionally a better option than handling everything yourself, but keep in mind that you must still make personal appearances in the community.
4) Ensure That Your Customers Can Reach You
Consider this: your website has 50 views every day, but no one approaches you. Doesn’t it sound strange? To prevent this from happening, make the most of your website by including CTAs, which allow people to contact you or book a quick appointment. Make sure to include your contact information on every page of your website and create an eye-catching “Contact Us” page. An “About Us” page is also essential.
5) Keep an Eye out for Your Competitors
Trying to figure out what other real estate agents are doing in your area is always a good thing. Do they have a website? Is it possible to find them on social media? Analyze your key competitors and their marketing strategies thoroughly. Only afterward will you be able to create an effective and well-performing marketing strategy.
6) Make Use of Local Images
Try using familiar local images; remember, you’re trying to reach out to the target audience of the entire town. Showcase the greatest attractions, landmarks, and popular views that your town has to offer. Show them high-resolution photographs of the greatest neighborhoods and produce neighborhood guides.
7) Design a Virtual Tour
We all know that time is valuable, and your customer is devoting time to the search. They must learn as much as they can about the residence before making a personal visit. Virtual tours can also help you stand out from the crowd of listings in your region. If you haven’t created a virtual tour already, we recommend that you invest your time and effort into creating one. Consider including drone footage in a future project to truly distinguish your listing marketing material.
8) Create Your Google My Business Page
Google My Business is a website where entrepreneurs may register their businesses. Don’t worry if you’re still not there. You can always create a Google My Business profile and thus assist your clients in finding you in Google Search and Google Maps. Also, make sure your business is included on other local listing sites, such as Yelp, Angie’s List, and Yellow Pages among others.
9) Make Your Website Mobile-Friendly
Real estate investors that are technologically adept spend most of their time on their mobile devices. In fact, according to a recent Statista survey, 63% of website visitors come from mobile devices. Therefore, your website must be mobile-friendly.
10) Share Emotional Stories
Experiment with emotional stories and striking visual content. People love that. Tell a good and honest one, and people will come back for more. It’s no surprise that movies and books with ups and downs on the path to a spectacular conclusion adhere to a pattern. Similarly, don’t forget to use emotional storytelling in basic ways, such as by putting a compelling phrase or statement on your business cards.
Move Your Business to a New Level
While real estate agents are still important in the home-buying process, people are increasingly opting to do more research online before reaching out to professionals for help. According to National Association of Realtors research data, 92% of people begin their house-buying adventure online, emphasizing the critical necessity for real estate agents to ensure their active online presence. If you’re not engaged, interacting, and networking online, you’re missing out. So, make sure that you have a marketing strategy and stick to it in order to achieve success with your real estate business.
