“President Biden’s political advisers are preparing a strategy for his likely 2024 reelection campaign that would dramatically expand efforts to organize content-sharing between supporters and their friends on digital platforms, including TikTok and WhatsApp, where political advertising is not allowed,“ the Washington Post reports.
“The new plans, which build upon lessons from the 2020 campaign, are just one part of an expansive research effort funded by the Democratic National Committee to prepare for Biden’s expected campaign launch next year. Top advisers have been testing ways to reactivate volunteers and donors, and they completed a review this summer of the shifts in how voters consumed political information over the last two years.”
“The review found phone-based apps and streaming television have grabbed an increasing share of attention from voters, which offer fewer opportunities for direct advertising.”
