Around 93% of brands say they got a new customer because of a video on social media, and LinkedIn is one of the best places to share videos with a targeted professional network. If your company isn’t using video as part of its LinkedIn marketing strategy, you could miss out on some serious business opportunities.
Here are a few ways that video can help improve your company’s LinkedIn presence:
1. Showcase Your Expertise
A great way to show potential customers and clients that you know what you’re talking about is to create video content that showcases your expertise. This could be a whiteboard animation explaining a complex concept that your product solves for, or something more simple like an interview with one of your company’s thought leaders.
A few examples of how you could use video to showcase your expertise on LinkedIn:
- Create a short explainer video that introduces your company and its services
- Interview a company expert on a relevant industry topic
- Share a case study or customer testimonial in video format
- Film a behind-the-scenes look at your company
- Highlight your company culture with a short video
If you want to get really creative, you could even create an animated LinkedIn profile video.
2. Increase Engagement With Your Target Audience
While text-based updates are still important, videos tend to get three times more engagement than any other type of content on LinkedIn.
The reason for this is simple: people are more likely to watch a video than they are to read an article or blog post, especially if it’s something they’re interested in. And when you increase engagement with your target audience, you’re more likely to generate leads and sales.
When creating video content for LinkedIn, it’s important to keep your target audience in mind. What kind of information would they be interested in? What problems could you help them solve?
Some ideas for increasing engagement with your target audience on LinkedIn:
- Create a series of short, informative videos that address common questions or concerns related to your industry
- Share customer testimonials or case studies that show how your products or services have helped solve specific problems
- Show off your company culture with a fun and informative video tour of your office
And if you really want to increase engagement, run a contest or giveaway that requires participants to watch your video and share it with their network.
3. Get More Views on Your LinkedIn Company Page
If you want to get more views on your LinkedIn Company Page, you need to post interesting and relevant content that will encourage people to click through. Video is a great way to do this, since it’s more likely to grab attention than a text-based update.
When creating video content for your LinkedIn Company Page, remember that you want to give people a reason to click through to your website or blog. This could be an offer for a free download, a coupon code, or simply more information about your company and what you do.
4. Drive Traffic to Your Website
Every piece of content you post on LinkedIn should have a call-to-action (CTA) that drives traffic to your website. And video is no exception.
If you want people to click through to your website from your LinkedIn videos, make sure your CTA is clear and concise. You could include a link in the description of your video, or use an annotation in the video itself.
5. Generate Leads and Sales
When used correctly, video can be a powerful lead generation tool. Like we mentioned before, people are more likely to watch a video than read an article or blog post. So if you can get them to watch your video, you’re one step closer to generating a lead or making a sale.
There are a few different ways you can use video to generate leads and sales on LinkedIn:
- Include a CTA in your video that drives traffic to a landing page where people can sign up for your newsletter or download a white paper or e-book
- Use an annotation in your video to link to a product page on your website
- Create a short video that introduces your company and its services and include a CTA to schedule a consultation
No matter what type of business you have, these strategies can help you use video to improve your LinkedIn presence and generate leads and sales.
Best Practices for Posting Videos on LinkedIn
Now that we’ve gone over some of the ways you can use video to improve your LinkedIn presence, let’s take a look at some best practices for posting video on the platform.
1. Only make it as long as it needs to be.
Most people have short attention spans, so it’s important to make sure your videos are as concise as possible. The general rule of thumb is that your videos should be no longer than two minutes.
2. Optimize your videos for the platform.
LinkedIn ad sizes are different from other social media platforms, so it’s important to make sure your videos are optimized for the site. Pay attention to the aspect ratio and file size when creating your videos.
3. Use captions.
Captions are important for all videos, but they’re especially important on LinkedIn, since the site is often used during work hours when people can’t turn up the sound on their computer. Include captions in your videos so people can still follow along even if they can’t turn on the sound.
4. Make sure your videos are high quality.
LinkedIn is a professional networking site, so it’s important to make sure your videos are high quality. This means using proper lighting, sound, and editing. If your videos are low quality, it will reflect poorly on your company.
5. Test, test, test.
As with all of your marketing campaigns, it’s important to test your video content before you post it. Try posting different types of videos and see which ones perform the best. A/B testing is a great way to do this.
6. Keep an eye on your analytics.
Once you start posting videos, pay attention to your analytics to see how they’re performing. LinkedIn provides detailed insights on all of your content, so you can see how many people are viewing, watching, and sharing your videos.
Final Thoughts
Video is a powerful tool that can be used to improve your LinkedIn presence. By following the tips and best practices in this article, you can start using video to generate leads and sales for your business.
