By Dr. Christine Manukyan, founder and CEO of STORRIE Institute.
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A lot of business owners look at Q4 as the wrap-up—the much-anticipated end of an economically turbulent year. But that isn’t the perspective that you should have as a wellness coach. In fact, it’s quite the opposite.
If you look at this Q4 as the beginning, the background work and the foundation of 2023, then you can have everything that you need lined up to launch a thriving wellness coaching business in time for New Year’s resolutions.
Invest In The Skills Needed To Become A Wellness Coach
Everyone has to start somewhere. And despite popular belief, you don’t need to fully abandon your current job to start out as a wellness coach. A lot of wellness coaches get their start by using this profession as an additional form of income before they dive head-first into it. Regardless of your career status, you still need to develop the skills to teach wellness coaching and to market yourself.
Consider attending masterclasses held by wellness coaches, listening to podcasts and, most importantly, finding a mentor who will walk with you through the entire process.
Investing in mentorship is one of the most effective ways to invest in yourself. Learning what challenges and mistakes to avoid before you make them can save you time and money.
Take Advantage Of The Digital World We Live In…
…Especially if you want to be a virtual wellness coach. Social media has made it so that we can connect with our dream clients and build loyal relationships instantaneously.
So how can you use social media to your advantage when launching your wellness coaching business?
• Really get to know your dream client. Who are they? What pain points do they have? What unique offers can you provide them that others can’t? Conducting market research before you go public is essential to creating a thriving business.
• Connect with your dream client. Build a digital presence and begin engaging with your audience. Get to know them as you would a friend. The information that you gain can help you pivot your business and services to fully meet their needs. Plus, you’ll already have nurtured these relationships when it comes time to open your doors.
• Conduct market research on your competitors. It’s just as important to know the ins and outs of your business as it is to know those of your competitors. Understanding the strengths and weaknesses of your competitors can help you to identify the gaps in their services and capitalize on them.
You don’t want to show up in the market offering exactly what everyone else is. Use your unique skills and abilities to disrupt the industry. Ask yourself strategic questions and take the time to answer them. Here are some examples of strategic questions you may consider asking yourself as a new business owner:
1. How do I strategically position myelf to enter the health and wellness industry?
2. What is unique to the services I offer and what is my direction for growth?
3. How can I stay relevant to what my clients are looking for?
If you want to become a virtual wellness coach, now is the time to act on it. Invest in yourself, invest in your business and watch the returns roll in once the New Year resolutions are in place.
