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How the IPA Went From Craft Beer Darling to Cringe

How the IPA Went From Craft Beer Darling to Cringe
How the IPA Went From Craft Beer Darling to Cringe


1760s: Brewers start adding extra hops to all their beers headed to countries with warmer climates, like English porters and pale ales bound for India. 

1835: The first specific mention of “Pale Ale prepared for India” written as “East India Pale Ale” first appears in an English newspaper.

1878: Against a backdrop of lager-dominated American brewing, Peter Ballantine & Sons Brewing Co. in Newark, New Jersey, is one of the first U.S. brewers to make the English IPA.

1975: Fritz Maytag, a Ballantine fan who’d purchased Anchor Brewing Co., debuts Liberty Ale, a dry-hopped pale ale, and sparks a wave of American brewers pursuing those hoppy flavors.

1989: The IPA gets an official nod of acceptance in American brewing with the introduction of an IPA category at the Great American Beer Festival’s prestigious competition.

1991: In Oregon, Steelhead Brewing Co. founding brewer Teri Fahrendorf brews up a turning point, making an English IPA with only American ingredients—an American IPA.

1994: At Blind Pig Brewing in Southern California, Vinnie Cilurzo brews the Inaugural Ale, the first double IPA (DIPA). It’s not the last time Cilurzo would make IPA history.

2000: After founding Russian River Brewing Co. in Northern California, Cilurzo debuts what would become an instant IPA legend: Pliny the Elder, also a double.

2002: Stone Brewing Co.’s Ruination West Coast DIPA sets into motion the “IBU Wars,” a period of breweries angling to produce the boldest, bitterest IPA. 

2004: The New England IPA is born with the release of The Alchemist’s Heady Topper. The beer becomes hotly pursued, and advances IPA brewers’ culture of anticipated releases.

2005: Cilurzo strikes again, this time brewing the first triple IPA with Pliny the Younger, which people still travel and line up for on release day.

2007: Galaxy and Citra hops become available to brewers, their tropical flavor and aroma profiles shaping the hazy IPA.

2010: Beer-rating app Untappd is founded. It grows alongside the hazy IPA and helps “gamify” beer, attracting hazebros to boast about their NEIPA-conquering prowess.

2012: Mosaic debuts, joining Galaxy and Citra as a key hazy IPA hop.

2012: Tree House Brewing Co. in Massachusetts cranks the haze hype machine up a notch with the first release of its still-coveted Julius IPA.

2014: Other Half Brewing Co. opens its doors in Brooklyn, and would go on to be a hub of haze hype in New York, with fans lining up at 4 a.m. for releases. 

2014: Hyped Swedish brewery Omnipollo invents the “smoothie IPA,” with lactose for even more sweetness and body. This evolves into the “milkshake IPA,” with a collaboration brew the following year. 

2015: The Beer Judge Certification Program, or BJCP, legitimizes the NEIPA by adding the style to its official guidelines in 2015. 

2017: Bill Shufelt and John Walker launch Athletic Brewing Co., which would revolutionize nonalcoholic beer with high-quality craft options and finally offer IPA fans booze-free West Coast and hazy styles.

2018: Other Half launches Green City, a festival concentrating on IPAs that would prove there are more than enough haze fans to warrant an entire dedicated event.

2018: Wayfinder Beer in Portland, Oregon, invents the cold IPA. Bracingly bitter with a light body, clean yeast profile, and crisp, dry finish, it signaled the beginning of a shift away from the NEIPA.

2018: Hard seltzer brands like White Claw and Truly begin going viral on social media. The category would soon start stealing consumer interest from IPAs and craft beer in general.

2020: Pandemic-inflicted bar closures help canned cocktails explode in consumer interest. By 2022, they too are giving craft beer, and even hard seltzer, a run for its money.



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