Every business owner knows that marketing is important, which is why so many decide to partner with professional agencies to get the best results possible. But not all marketing agencies have the same skillset to offer. If you’ve been struggling to understand the differences between all the agencies that are popping up in your recommendations and Google searches, you’ve come to the right place.
In this blog, you’ll learn a little bit more about what some of the different types of marketing agencies can offer you. This should hopefully help you to find one that’s right for your needs and goals.
Search Marketing
A search marketing company specialises in SEO and PPC, helping your website to be seen at the top of Google search results pages. They use a combination of tactics to help you to achieve this, but most of them are based on quality keyword research. Understanding what your audience is searching for is key to making sure they can find your business when looking for your products and services. Once your agency has this information, they’ll use it to optimise your web pages and create blog content that will appeal to potential customers. They’ll also begin building a network of backlinks that improves your website’s authority and encourages search engines to consider your business to be trustworthy.
Social Media
If there’s a surefire way to target younger generations, it’s through social media. A social media marketing agency is your best bet when trying to build your brand on any platform, be it Instagram, TikTok or YouTube. These professionals intimately understand the type of content users are looking for and will be able to hold you to a strict schedule that helps you to grow your following. Most social media marketing agencies will be able to create written, visual and video content to help your business flourish online.
Public Relations
A PR campaign can be a great way to boost your business’s reputation or promote a particular launch or event you’re planning. However, PR can be difficult to navigate by yourself, especially if you don’t have any journalistic contacts. A public relations marketing agency will know how to create a press release and pitch it to relevant publications to help your business get the positive attention it deserves. Some PR agencies specialise in digital publications, while others will cover print media as well. Also worth noting is that many search marketing agencies also do digital PR as part of their SEO offering.
Advertising
Traditional advertising agencies have been around a long time and while many small businesses choose to focus on digital marketing, traditional advertising shouldn’t be overlooked. If you have the budget for it, hiring an advertising agency could help your business to be seen on TV, radio and billboards or in magazines and newspapers. However, bear in mind that it can be more difficult to judge the success of traditional advertising, so you may want to stick to targeting a single region or area, to begin with.
All marketing agencies offer value, but only you can decide which one is right for your business.
