Running an online business means that your website is especially important. Since there is no physical location to visit, people need to be able to find your products or services when they search online. If you run an online business or site, there are specific things you can do to drive traffic to your website. In this post, we’ll show you how to get more people coming your way with these 8 changes:
Publish Interesting Content on Your Website
Content is the core of your website and a crucial part of content marketing. Think of it this way: You’re building a website to help people with something. But how do you know if your site is helping anyone? Do people visit it? Do they read the posts and find value in them? Do they purchase your products and services?
Content marketing is about creating relevant, valuable content for your audience that helps them solve their problems. It’s why you need to publish interesting, helpful content on your website; otherwise, no one will be coming back for more.
Most people use their smartphones to browse the web, and that number is growing each year. In fact, most website traffic comes from mobile devices rather than desktops. This means that if your site isn’t optimized for these smaller screens, you’re losing potential customers by making them squint at your product photos or read long paragraphs on a tiny screen.
If you haven’t done so already, make sure your website is “mobile-friendly” by checking out Google’s Mobile-Friendly Test tool—it’s a quick and easy way to see how good or bad your site performs in terms of usability on mobile devices.
Create a Social Media Strategy
Social media can be a great way to connect with potential customers, it’s also an excellent way to build brand awareness. Many people who don’t know you or your business might be interested in what you have to offer, but they don’t know where to find it. By having active social media accounts, you’ll make yourself more visible on the Internet and give them yet another reason to visit your website.
A good social media strategy should include the kinds of things your ideal customers are most interested in and the platforms they frequent the most. A strategy should incorporate the types of content you want to post, when to post it, and what platforms it needs to go on. You should understand the best practices on TikTok, LinkedIn, Facebook, and other social media platforms to get your content found.
Optimize for Search Engines
While it would be great to put your website up and have people find you instantly, it’s not quite that simple. Companies that offer SEO services know that it’s critical to do all the right things so that when people search for solutions like yours, you get found. If you’re an online business only, you’ll want to focus on using the right keywords, posting content regularly, optimizing meta tags, and more. Additionally, images should use alt text as another way to give your site some love.
Optimizing your website for local search is a great way to generate additional traffic. First, you’ll need to make sure that your business is listed on local directories such as Google My Business, Yelp, and more. These sites are all free and easy to set up with basic information like your business name and address.
Once you’ve done that it’s time to optimize your website. Keyword density is a term used in SEO that refers to how often specific keywords appear on a page relative to other words. While you don’t want to keyword stuff, you do need to use those keywords in natural ways throughout your content.
Improve Your Site Design
Your design should be simple, clean, and easy to navigate. Make sure the design is consistent across all pages. Don’t use too many graphics or too much text, as this will distract from the main message you want to convey. Finally, ensure that your site is consistent with your brand identity so people can easily recognize it as being yours once they visit it.
Build Trust With Potential Customers
Include testimonials, reviews, and case studies on your website to help build trust. Testimonials are the most effective way to build trust. Testimonials can be in the form of reviews or case studies, which are anecdotal stories about how a business helped someone. The key here is authenticity—make sure you’re using real names and photos when you show testimonials on your site. Use direct quotes as much as possible, especially ones that are unique.