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Latinx-Owned Beauty Brands to Support Now and Forever


We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

If we’re being honest, we don’t really need an excuse to shop for new beauty products. This month, however, we actually have a good reason to spend our hard-earned money now that Hispanic Heritage Month (or Latinx Heritage Month, as it’s been referred to in recent years) has officially kicked off. 

There’s no better time to celebrate the Latinx community. And luckily, there’s a range of Latinx-owned beauty brands available to browse online and in-store, making it easy to show your support during and after the holiday.

Becky G, Selena Gomez and other stars have entered the beauty space with makeup items that have quickly become holy grails. Plus, brands like Luna Magic, Bomba Curls and Sweet Street Cosmetics offer products that will not only pack a punch, but it’ll make you feel like a true chingona.

With that, add a few more beauty goodies to your collection with our list of brands below!

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