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Why Kanye West Is Ending His Partnership With Gap

Why Kanye West Is Ending His Partnership With Gap
Why Kanye West Is Ending His Partnership With Gap


On Sept. 15, E! News has obtained a message from President & CEO of Gap Brand Mark Breitbard that was sent to Gap employees, in which Breitbard wrote, “Important to know is that throughout this partnership, we have upheld our commitments – and the teams have done so with the utmost integrity, navigating obstacles and demonstrating incredible resolve.”

“Simply put…while we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned,” Breitbard continued in part. “And we are deciding to wind down the partnership.”

E! News has reached out to Gap and has not received a comment.

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