Google Maps and Search will begin clearly labeling clinics and facilities that provide abortions, the company said in a letter to lawmakers on Thursday.
The Mountain View, California, company said results will clearly say “Provides abortions” for clinics that do so, a response to a June letter by lawmakers led by Sen. Mark Warner of Virginia and Rep. Elissa Slotkin of Michigan. This designation extends to clinics that prescribe medication abortions but don’t dispense pills to customers. Lawmakers called out Google earlier this year for directing people to “crisis pregnancy centers,” which Planned Parenthood calls “fake clinics.”
In Maps, when a person searches for “abortion clinics near me,” Google said Local Search results will display facilities verified to provide abortion care. People can also search for organizations that don’t provide abortions as well.
Google didn’t immediately respond to a request for comment.
The move is the latest by a tech company following the Supreme Court’s ruling in the Dobbs v. Jackson Women’s Health Organization case, which pushed the question of abortion legality back to the states. Some states were quick to either restrict or ban abortions entirely, barring some situations. The ruling was met with politicians and advocates worried that online data could be used to prosecute women seeking abortions.
Earlier this month, Facebook provided law enforcement with Messenger data sent between a mother and her teenage daughter. The mother is facing criminal charges but has pleaded not guilty. Google workers also signed a petition earlier this month asking CEO Sundar Pichai and other top executives to protect sensitive user search and location data regarding abortions.
The search giant reiterated that when clinics advertise with Google, they must go through a certification process and disclose if they actually provide abortions. If facilities provide other reproductive healthcare, such as pregnancy tests or abortion counseling, but not abortions, then Google will make a clear disclosure in Search.
